Account Director - Shopper Marketing
THE·TEAM is proud to provide representation and marketing services to talent, brands and properties across 28 countries and more than 70 cities worldwide. Our brands and properties group partners with iconic brands and rights holders to turn relevance into revenue through integrated strategy and consulting, creative, live experiences and commercialization. We help clients understand, connect to and inspire global audiences by bringing together brands, properties and talent/creators to build meaningful relationships that drive measurable business outcomes.
Shaped by our belief in the unifying power of sports, music and entertainment, THE·TEAM leads with intelligence, ideas and influence. For more information, please visit the.team.
OVERVIEW
We're looking for an experienced Account Director to join our growing GTR/Shopper Marketing team. This is a huge opportunity to help shape one of THE·TEAM’s fastest-growing service offerings, delivering integrated shopper marketing campaigns, global activations and retail experiences for some of the world's leading consumer brands.
Working across Europe, IMEA, APAC and the Americas, you'll help lead the strategic development and delivery of Global Travel Retail programmes that connect brands with shoppers across airports, duty-free and retail environments. As the senior client lead, you'll build trusted relationships, drive commercial growth, inspire high-performing teams and help establish THE·TEAM as a leader in Global Travel Retail & Shopper Marketing.
WHAT YOU’LL BE DOING
Client/Account Oversight
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Act as a senior lead across a portfolio of Global Travel Retail & Shopper Marketing clients, building trusted relationships with senior stakeholders.
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Develop a deep understanding of client objectives, shopper behaviour and market trends to provide strategic counsel.
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Oversight on annual planning, quarterly business reviews and strategic discussions to drive long-term client growth.
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Build strong relationships with retailers, airport partners, production partners and key stakeholders.
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Develop an excellent understanding of client strategy and brand objectives, market and key competitor threats
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Oversight of robust partnership strategy & campaigns, delivering measurable results against overall brand strategy
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Oversee KPI setting and campaign evaluation with client team, rights holders and THE·TEAM team
Campaign & Activation Leadership
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Lead the strategic development and delivery of integrated shopper marketing campaigns across Global Travel Retail, duty-free, airports and retail environments.
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Oversee the design, production and delivery of activation materials including 2D/3D creative, digital screens, retail theatre and in-store visibility assets.
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Oversee multiple activations across Europe, IMEA, APAC and the Americas, ensuring alignment with global brand strategy whilst enabling local market relevance.
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Oversee premium airport activations and collaborate with internal...