Critical Mass Group

Account Manager - Southeast

Asheville, North Carolina, United StatesFull timeManagerPosted 21 days ago
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Critical Mass Group works with some of the most innovative, exciting brands in the food and beverage space. Our extensive expertise, strategic relationships and relentless execution in sales and distribution provides our unique brands the foundation and pathway for sustainable growth. Our team of experts build outstanding brands. This role will be based in the greater Southeast region of the United States, ideally in the Asheville or Charlotte, NC area. Responsibilities for this position are as follows: Job Summary: The Account Manager is responsible for growing sales of the Company’s brand partners at current and new retailers in their area of responsibility. This position is tasked with delivering profitable sales results, which include engaging existing and new retail accounts, creating successful promotional plans, and expanding distribution through existing and new distribution partners. Responsibilities and Duties: General / Strategic Create, build, and maintain strong partnerships with distributors and retailers to grow brands in the assigned geography. Executes the go-to-market strategy for brands in retail channels in the assigned geography: Drives sales in current footprint. Expands into new regional retailers. Grows footprint of regional chains through distribution network. Builds sustainable, long term, relationships with our retailer partners. Strong emphasis on continued education with internal and external sales teams on category management, innovation, market conditions, competitor knowledge and trends in their area of responsibility. Promotional Planning Develops, presents, and executes brand promotional plan on a retailer-by-retailer basis. Improves execution of distribution, new item introductions, schematic implementation, promotional plans, forecasts, and channel strategies. Communicate to our distributor partners to execute in trade execution with upcoming promotional programs and activities. Analytical Reporting Prepares, develops, and delivers metrics and analytical reports that give the internal team and brand partners timely, flexible, and structured access to their business information. Requesting and analyzing distribution reports to determine market coverage and opportunities for future growth. Conducting store audits (with field sales reps or merchandisers) to ensure merchandizing standards are adhered to and promotional programming is being executed. Builds a seamless connection internally with management to track and manage promotional spending and accrual funds to maximize return on investment; drives profitable volume for trade spend levels. Work with the management team to understand business and functional requirements, implement solutions to support their analytical and reporting needs, and assist them in identifying patterns and anomalies. Optimize sales and operational efficiency through innovative thinking, process improvement, data manipulation, system enhancement and best practices. Brand Management / ...