AI Strategy Manager
TravisMathew is a premium apparel brand that exists because we seized an opportunity—and we’re inviting you to take yours. Back in 2007, we saw there weren’t many companies whose clothing bridged the gap between performance and lifestyle, so we created our own. Inspired by the sun, surf, and sand of Southern California, we became a leading innovator in lifestyle performance apparel by making clothes for real life—plus working with premium wholesalers, building a leading e-commerce business, and opening retail stores around the world. We invite you to join team TravisMathew.AI Strategy Manager will lead the development of TravisMathew's AI strategy and roadmap, prioritizing high-value AI use cases and driving enablement, adoption, and select high-priority initiatives through to measurable value. Working across every function of the business, this person will turn AI from ad-hoc experimentation into a focused, value-generating capability, ensuring adoption is both ambitious and responsible. This person joins a new, fast-growing team at the heart of strategy, transformation, and innovation, with a direct line to ELT at a growing consumer brand. Reports to the Director, Business Strategy.ROLES AND RESPONSIBILITIESAI Strategy & RoadmapDevelop and own TravisMathew's AI strategy and multi-year roadmap, aligned to business priorities and goalsIdentify and prioritize AI use cases across functions, developing business cases with clear value, cost, and ROIMonitor emerging AI capabilities and market trends, translating them into practical opportunities and recommendations for leadershipExecution & DeliveryLead select high-priority AI initiatives from concept to pilot to adoption, defining and tracking success metricsPartner closely with Callaway's AI builder as TravisMathew's day-to-day counterpart, translating TM priorities into build requests, co-developing shared solutions, and bringing parent-company capabilities to the brandPrototype lightweight solutions where speed matters, using GenAI tools, low-code platforms, and automations to prove value before committing build resourcesCollaborate with business functions to embed AI into workflows and measure realized valueEnablement & AdoptionBuild AI literacy across teams through training, playbooks, and communities of practiceEvaluate AI tooling and vendors, recommending platforms and partnerships that fit TravisMathew's needsDrive change management so approved use cases are operationalized and deliver measurable impactResponsible AI & Portfolio Visibility Adapt our parent company's responsible-AI governance framework for TravisMathew, managing intake and ensuring initiatives adhere to policy and applicable regulationProvide regular visibility to the Executive Team on the AI portfolio, risks, and value deliveredTECHNICAL COMPETENCIES (Knowledge, Skills & Abilities)Strong working understanding of AI/ML and generative-AI capabilities, limitations, and risksStructured problem-solving and b...