Alliance GTM Lead, Adobe - Content Supply Chain 

Who We Are

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.

Title: Alliance Solution Lead, Adobe - Content Supply Chain

Job Posting Titles: GTM Solution Lead - Adobe Alliance

Solution Focus: WPP Open / Content Supply Chain (CSC)

Region/Scope: Global

The Opportunity

VML Enterprise Solutions is building differentiated joint GTM offerings at the intersection of WPP Open and Adobe's Digital Experience toolset. We're looking for an experienced solution leader to own the development and go-to-market strategy for Content Supply Chain (CSC) solutions—starting with US market focus and expanding globally over time.

This is a solution leadership role focused on building joint offerings, guiding client implementations, and enabling co-sell motions. You will work at the intersection of WPP's proprietary platforms and Adobe's DX capabilities to create packaged solutions that address enterprise content challenges. Your work will shape how VML and Adobe go to market together on content transformation.

You will guide VML's "Customer Zero" integration efforts, develop referenceable solution patterns, and advise sales teams on positioning and co-sell strategies. This is a foundational role that will define how VML differentiates in the Adobe ecosystem through WPP Open capabilities.

Role Summary

Core Identity: Own the development and go-to-market strategy for joint WPP Open/Adobe Content Supply Chain solutions. Guide integration for VML Customer Zero, build packaged offerings, and enable co-sell motions with Adobe field teams.

Role Framework: This role operates across four primary motions:

• Solution Development (35%): Build joint GTM offerings combining WPP Open and Adobe DX capabilities
• Client Advisory (25%): Guide Customer Zero implementation and advise on client solution design
• Co-Sell Enablement (25%): Enable VML and Adobe sales teams on CSC positioning and use cases
• Market Development (15%): Develop thought leadership and market presence for CSC solutions

Accountability: You are accountable for solution readiness, pipeline influence through CSC offerings, and successful Customer Zero outcomes. Success is measured by solution adoption, deal influence, and market...