Ambassador Programme Regional Lead - APAC
Job Description:At Remitly, we believe everyone deserves the freedom to access, move, and manage their money wherever life takes them. Since 2011, we have tirelessly delivered on our promise to customers sending money globally, providing secure, simple, and reliable ways to manage their finances and ensuring true peace of mind. We are not just here to move money — we are here to move our global customers forward.Join over 2,800 passionate Remitlians worldwide who are united by our vision to transform lives with trusted financial services that transcend borders.About the RoleRemitly’s Ambassador Programme is one of the most exciting growth initiatives underway in our global business, with an ambitious target to reach 100,000 members by 2028. As the breadth of execution ramps up, spanning platform procurement, cross-functional integration, and parallel testing across global markets, we need dedicated regional leads to drive the programme's growth within local and nuanced markets, without diluting programme quality.PurposeOwn the growth, health, and commercial performance of the ambassador community across APAC. You are the operational owner of the ambassador program in-market — responsible for recruiting and retaining a high-quality ambassador base, driving new customer acquisition through them, and ensuring those customers convert into active, long-term Remitly senders. What You'll Need5+ years of experience running community, affiliate, referral, or field marketing programs with performance/commission-based objectives.Proven experience building and scaling new programs from the ground up — comfortable operating with ambiguity and a limited playbook, since this is a net-new capability for the business rather than an established channel.Strong problem-solving skills — important for navigating the operational challenges that come with scaling an ambassador programs.Analytical fluency — comfortable owning NCA, active rate, and CAC metrics and explaining performance drivers.Key ResponsibilitiesRecruit, onboard & train ambassadorsRecruit, onboard, and train new brand ambassadors, ensuring they understand brand messaging, product knowledge, and communication guidelines.Manage & grow the communityManage ongoing relationships with ambassadors; support them with training, tools, and local market knowledge to optimise performance and drive high-quality NCAs.Keep ambassadors active and motivated through relationship-building, retention content, and removing operational blockers. This is a hands-on role, that will require ongoing attendance at community events, ambassador meet-ups, and activations to build relationships in person and provide on-the-ground support if and when needed.Launch, recruit & expand the programIdentify new ways of growing ambassador networks; develop and execute expansion strategy with an entrepreneurial mindset.Recruit ambassadors directly, while also partnering with marketing on recruitment strategies to dri...