Analytics & Experimentation Lead

As our next Analytics and Experimentation Lead, you'll play a key role in helping us build the UK's go-to home improvement marketplace. Analytics tooling — including AI — is doing more of the heavy lifting on execution, and this role is the human layer above it: making sure the numbers are right, understanding what's really driving them, and working out what we do next. You'll own that from end to end, across three layers we care about: the how, the why, and the so what.

Forget long lists, here's what you'll actually spend your time on:

- Owning metric integrity — defining and governing what our numbers actually mean, so no one downstream is making a call off a flawed definition or a dodgy query.

- Acting as the quality gate on AI-generated analysis — checking the logic, validating the output, and catching errors before they ever reach a stakeholder.

- Designing and interpreting A/B tests — setting the success metrics, sizing the sample properly, and knowing when a result is underpowered rather than just running with it.

- Diagnosing what's actually driving commercial performance — why revenue is moving, where leads are dropping out of the funnel, which segments are underperforming — and turning that into a structured investigation with real hypotheses.

- Turning analysis into action — sizing the commercial impact, laying out the trade-offs, and helping the business decide what to do differently, then tracking whether it worked.

- Building interactive dashboards and self-serve tools that keep stakeholders oriented day-to-day, without an analyst needing to be in the loop every time.

It's not about ticking every box. It's about turning up curious, ready to crack on. You'll do well here if you bring:

- A track record across all three layers — not just producing analysis, but diagnosing the cause and driving the action that actually changed the outcome.

- The analytical foundation to sense-check AI-generated work — fluency with SQL and data conc...