Asia SEO/GEO Specialist (Manager)
SEO/GEO Specialist (Manager) About the job Manulife is driving a multi-year digital growth agenda focused on enhancing customer experience by improving organic visibility (across both classic and AI search), raising brand awareness, and supporting lead generation globally. The SEO & GEO Specialist (Manager) will work closely with global crossfunctional teams (e.g., Content, Design, Analytics, IT, and local markets), and play a key role in enabling this growth by supporting BAU activities and projects end-to-end—from gathering SEO/GEO requirements through prioritization and sequencing, progress management across technical and content SEO/GEO, coordinating delivery timelines, and ensuring a smooth rollout with minimal risk. Position Responsibilities:Work as part of the SEO/GEO workstream, managing delivery timelines and progress through project management tools; managing stakeholder expectations; and conducting QA and launch monitoring. Support BAU activities by clearly communicating SEO (including GEO, AEO, AXO, and ASO) concepts, best practices, strategies, and reporting to partners across Asian markets in a concise, easy-to-understand, and actionable manner. Deliver full stack SEO services to Asian markets including Hong Kong, Malaysia, Singapore, Philippines, Taiwan, Indonesia, Japan and Vietnam etc, including: Manage technical SEO baselines and enhancements - identify, diagnose, and resolve issues, providing solutions aligned with internal platforms and toolsets. Support content optimisation through keyword research, competitor analysis, search intent mapping, and development of SEO briefs; oversee content approval processes with Product, Legal, Compliance, and Marketing teams. Develop educational materials, such as playbooks, guidelines and training materials. Deliver regular reports, updates, and presentations to stakeholders, clearly highlighting performance, risks, dependencies, and mitigation plans. Required Qualifications: Experience: 5+ years of experience working in SEO, with proven success in improving SEO and GEO performance across multiple Asia markets. Background in the financial services industry and experience in a regional role are highly preferred. Fluency in written and spoken English. Additional local language (e.g. Vietnamese, Japanese, Bahasa, traditional Chinese) is preferred. Technical SEO expertise: Demonstrable proficiency with technical or off-page SEO, from error identification to concreate solution design, and implementation, with solid understanding of: Indexability & crawlability validation Ro...