Assistant Manager - Customer Marketing
Job Description :Job Title-Assistant Manager - Customer Marketing About the Function-Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year. We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential. Role Responsibilities- Experience / skills required -MBA in Sales and Marketing Experience: • 2-4 years experience in FMCG / Alco-Bev salesKnowledge & skills: • Planning, execution and review.• Analytical & reasoning skills• Communication & negotiation skills• ROI Orientation•Vendor ManagementBest suited for someone who• Believes in perfection when it comes to execution• Inclination to spend majority of time in the market• Good at networkingAREAS OF RESPONSIBILITY PERFORMANCE MEASURES1 Outlet management • Conduct market recee with Sales team to evaluate and finalize the outlets• Ensure installations and its maintenance and upkeep at vendor outlets as well as acknowledgement and clearance of the bills as per PO• Finalise beat as per switch Promotion Plan for outlet mapping and ensure deployment of promotional elements and gifts at outlets as per Activity calendar• Work towards development and innovations in Signage Elements example racks / main shop signage/ gandolas etc• Collate and update TSEs & TLs monthly Scores in online & offline Portal• Prepare and supervise contracts for rental outlets and get their approval through the legal team• Ensure accurate documentation, supervision and monitoring of challans, in & out stock register, bills, POs, GRAs, PR and attendance of the sales team• Plan and execute POSMs, Display Units, shelf shares for branding and merchandising as per contract and get required sign -off for PO payments Qualitative2 Brand communication and visibility • Help SCMM develop brand communication options at various channels as per brand imperatives• Co-ordinate with vendors to oversee execution of signage in the state.• Execute agrees visibility strategy and track and monitor visibility execution• Responsible for the choice of outlets for implementation along with the Sales team.• Use outlets as media vehicle to drive seamless route to consumer effectiveness by building brand visibility, imagery, creating demand through consumer winning activations and leveraging USL portfolio for effective sell-in & sell-out.3 Budget • Coordinate with the manpower agency for various activities eg. claim settlement etc.• Ensure accurate spend of bud...