Assistant Manager - Performance Marketing & Paid Media
About Grab and Our WorkplaceGrab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility. Get to Know the TeamOur team drives Grab's growth by optimizing media spend, building high-impact campaigns, and aligning cross-functional resources across Marketing, Creative team and media partners. Leveraging data-driven insights and end-to-end performance marketing, we maximize CPA and ensure cross-channel integration to directly impact Daily Transacting Users (DTUs) and GMV. Get to Know the RoleThis role owns day-to-day app campaign optimization and performance marketing strategies to drive User Acquisition (UA), GMV, cross-product adoption, and user reactivation. Additionally, you will build, pioneer, and scale internal and external AI-driven solutions to transform operational workflows, maximize efficiency, and accelerate business growth. The Critical Tasks You Will PerformApp Campaign Optimization & Growth: Drive day-to-day app campaign optimization across digital channels (Meta, Google, TikTok, Apple Search, etc.). Execute multi-channel UA, retargeting, and reactivation strategies to hit scale and conversion cost targets.AI Solutions & Workflow Automation: Build, pioneer, and scale internal and external AI solutions to transform workflows, speed up asset iteration, and drive campaign efficiency.Data Attribution via AppsFlyer: Analyze app performance data with high sensitivity to AppsFlyer attribution modeling. Creative & Product Synergy: Partner with creative teams to test high-converting ad assets, and provide data-driven feedback to product teams to improve in-app conversion rates (CVR) and onboarding flows. What Essential Skills You Will NeedExperience & Platform Mastery: Bachelor's degree with 3+ years in app performance marketing and UA. Hands-on expertise in Google (AC), Meta, TikTok, and Apple Search Ads (ASA), with deep knowledge of AEO, VO, and in-app funnel conversion.AppsFlyer & Attribution Expertise: Highly data-driven with strong proficiency in AppsFlyer attribution modeling (including SKAN and Privacy Sandbox) to uncover hidden growth opportunities through granular data pivots.AI Solutions & Automation Mindset: Proven ability to build, adopt, and integrate AI tools/agent and automation into daily workflows to eliminate operational bottlenecks.Plus FactorsHands-on experience building or customizing AI-driven automation scripts, predictive LTV models, or automated creative pipelines.Prior experience in O2O, on-demand delivery, or super-app ecosystem growth Life at GrabWe care about your well-being at Grab, here are some of the glo...