Associate Director, Paid Media & Growth Strategy - The Orchard

About The Orchard The Orchard is a leading global music distributor and Artist & Label services company operating in 50+ markets worldwide. The Orchard empowers creators and businesses to grow and adapt in the dynamic global music industry. We specialize in being artist focused, blending industry expertise and technology, leveraging data to drive success, and providing streamlined digital and physical distribution solutions. The Orchard’s comprehensive artist & label services offerings include marketing, sync licensing, premium video services, transparent data analysis, advertising, rights management, radio promotion, D2C, and more. The Orchard focuses on providing a comfortable, social, and engaging environment to encourage productivity and creativity. The Orchard is seeking an Associate Director, Paid Media & Growth Strategy (US) to join our Global Paid Media & Growth Strategy team. This role will lead the Strategy vertical within the US team, playing a critical role in shaping and evolving the strategic vision, execution, and ongoing development of our Premium Services. The Associate Director will work closely with other Paid Media & Growth Strategists and Media Buyers, as well as labels, relationship managers, marketing strategists, among others, to create bespoke paid media plans that amplify our top releases and support artist and label goals, while also driving key business outcomes. This position reports directly to the Senior Director, Global Paid Media & Growth Strategy. What You'll Do Lead the Strategy vertical within the US Paid Media & Growth Strategy team, fostering a culture that stays creative, culturally relevant, and focused on outcomes beyond the click, including audience growth and long-term artist development. Lead end-to-end strategy for multiple releases, including high-priority, high-visibility releases, shaping bespoke, multi-channel plans that combine digital advertising with non-traditional formats such as creator and UGC programs, OOH, experiential moments, and data capture initiatives. Partner closely with the Senior Director, Global Paid Media & Growth Strategy, to evolve how Premium Services operate, helping balance scalability with high-touch, custom strategies for top-tier artists. Oversee the day-to-day flow of work within the Strategy vertical, including prioritization, resource planning, and coordination during peak release periods. Work alongside media buying and strategists within the Paid Media & Growth Strategy team to identify opportunities for testing and experimentation, explore new platform capabilities and formats, and turn learnings into practical guidance that keeps the team innovative and competitive. Serve as a trusted point of escalation and strategic partner for internal teams, relationship managers, and label partners, helping navigate complex decisions and guide high-stakes campaigns. Support the growth of strategists through mentorship and hands-on guidan...