Audience Development Specialist, UK

     At Cision, we believe in empowering every individual to make an impact. Here, your voice is heard, your ideas are valued, and your unique perspective fuels our collective success. As part of our global team, you'll thrive in an environment that champions curiosity, collaboration, and innovation, all while making meaningful contributions to the brands we accelerate.    Join us in shaping the future of communication and building authentic connections that matter. Whether you're solving complex problems or driving bold innovations, your growth is our success, and together, we’ll create the conversations of tomorrow.    Empower your impact at Cision. Be seen, be understood, be you.    This role is responsible for supporting the execution of audience development strategies that drive engagement, growth, and retention across digital channels. The role collaborates cross-functionally to plan, deliver, and optimize audience-focused initiatives that increase reach, relevance, and sustained interaction with content, campaigns, and communications. The role applies judgment, analysis, and problem-solving within established policies and procedures to help ensure global strategies are effectively adapted to diverse audiences and distribution contexts.   This role is responsible for supporting the execution of audience development strategies that drive engagement, growth, and retention across digital channels. The role collaborates cross-functionally to plan, deliver, and optimize audience-focused initiatives that increase reach, relevance, and sustained interaction with content, campaigns, and communications. The role applies judgment, analysis, and problem-solving within established policies and procedures to help ensure global strategies are effectively adapted to diverse audiences and distribution contexts.     Essential Duties & Responsibilities  Plan and execute audience development initiatives to grow, engage, and retain defined audiences across digital platforms and channels.  Analyze audience behavior, engagement metrics, and performance data to evaluate effectiveness and identify trends, gaps, and opportunities for improvement.  Apply insights from data and testing to refine targeting, messaging, timing, and channel mix within established guidelines and best practices.  Coordinate audience-facing distribution efforts, including content promotion, channel optimization, and campaign support, to improve reach and engagement.  Contribute to the development and adaptation of audience-related assets, workflows, and documentation to support consistent global execution.  Monitor and report on audience growth and engagement metrics, preparing summaries and recommendations to inform ongoing optimization.  Ensure work is completed in accordance with established policies, procedures, and quality standards.  Partner with cross-functional teams such ...