Too Good To Go

B2B CRM Lead - (9 Month Parental Leave Cover)

Berlin, Berlin, GermanyFull timeLeadPosted 19 days ago
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🌏 Mission: At Too Good To Go, we have an ambitious mission: to inspire and empower everyone to fight food waste together. More than 1/3 of all food produced in the world is wasted, which has a huge impact on our planet - 10% of greenhouse gas emissions, to be exact.  💻 Product: Too Good To Go operates the world's largest marketplace for surplus food, where we connect food businesses with consumers who can buy and enjoy it at 50 %+ off retail value. Alongside our app, we create educational tools, operate an end-to-end surplus food management solution, and influence legislation to help reduce food waste. 📈 Scale: We’re growing fast: Our community of 133 million registered users and 261,000+ active partners across 20 countries, have together already saved 517+ million meals from going to waste - avoiding over 1.4M tonnes of CO2e from entering the Earth’s atmosphere! Our partners in North America include Tim Hortons, METRO and Whole Foods Market. ⭐️ Impact: We are a certified B Corp social impact company. Too Good To Go was named in Fast Company's list of the World's Most Innovative Companies and World Changing Ideas. We are also honoured to be included in TIME’s 100 Most Influential Companies. Most recently, we won Apple’s coveted Cultural Impact Winner.  In the B2B CRM team at Too Good To Go, we empower our partner stores to fight food waste through engaging, action-oriented communications at scale.  We’re now looking for a B2B CRM Lead to take over the reins, so that we continue bringing forth this mission.  Your Mission You'll work day to day with stakeholders across Product, Data, Commercial, and Marketing to develop and execute against the B2B CRM roadmap. You’ll be a key evangelist for the power of B2B CRM to retain and optimise our partner stores and their supply on the app. From product launches to experimentation to data activations, you set the direction and are dogged in the pursuit of improving the efficiency of our retention and growth engine cross-functionally.  You’ll also lead and advise our team of CRM Managers and freelancers – whose expertise spans both technical and strategic – to release, optimise and scale engaging campaigns, lifecycle programmes, and partner communications globally, both adhoc and automated. This can mean advising on new channel implementations from a strategic standpoint, exploring the MarTech ecosystem and what it can offer for omni-channel, personalisation, and/or AI-decisioning improvements, or even translating adhoc efforts into repeatable frameworks through experimentation.  What we're looking for Our ideal candidate is an experienced leader who can recognise when business opportunities can and should benefit from being folded into the CRM landscape. You will shine in this role if you can think big, and convince others, about how targeted, scalable lifecycle communications align with our north star of saving more food. While we value some tec...

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