B2B Marketing Lead

Fitt Talent Partners is a specialized recruitment firm working with top health and wellness companies.

We’re filling this role for a client advancing the future of personalized health through clinical-grade microbiome testing—helping individuals and practitioners uncover root causes and take a more proactive, data-driven approach to gut and vaginal health.

ABOUT THE COMPANY

We’re a fast-growing precision health company transforming how people understand and improve their health through advanced microbiome science.

Founded by scientists and physicians, the platform uses clinical-grade testing and genomic technology to deliver personalized, actionable insights for both consumers and practitioners—making preventive, data-driven care more accessible.

THE OPPORTUNITY

We’re looking for a performance-driven, clinically fluent B2B HCP & Marketing Lead to help us scale our partnerships and HCP channels. This is a high-impact, cross-functional role for someone who thrives at the intersection of scientific storytelling, practitioner acquisition, partner marketing / sales enablement, lifecycle marketing and strategic B2B growth.

You’ll own the marketing strategy for our HCP (healthcare practitioner) and enterprise channels, educating practitioners, functional medicine networks, wellness brands and longevity clinics on our microbiome testing platform, and leveraging both paid and organic channels to drive qualified leads to our B2B funnel, ensuring optimal conversions.

WHAT YOU’LL DO

B2B & HCP Go-to-Market

• Design and execute lifecycle marketing campaigns for healthcare providers (HCPs), clinics, and enterprise prospects, across email, webinars, social, website, blog and paid media

• Own the go-to-market strategy for new B2B products or enterprise offerings (e.g., new metric/marker or product launches, API suite)

• Develop funnel strategies from awareness through onboarding, focusing on activation and retention of HCPs and strategic partners

• Opt...