BI Analyst
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com.About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. Role Summary and Impact The Senior BI Analyst will act as the main BI reference for key local markets, supporting media teams with campaign analysis, performance tracking and optimization recommendations. This role requires autonomy, senior analytical thinking and the ability to translate data into clear insights for local stakeholders. For branding and non-performance campaigns, this profile must ensure that analyses and reports follow the Precision Marketing guides, applying the correct KPIs, measurement logic and reporting standards. Key Responsibilities Monitor local campaign performance. Analyze media KPIs by channel, audience, creative, format and campaign objective. Support media teams with tactical and strategic recommendations. Apply dashboards, templates and methodologies provided by the Central Data Team. Ensure branding and non-performance reporting follows Precision Marketing guides. Guarantee consistency and accuracy of reported data. Prepare reports, analysis and presentations for local meetings. Identify risks, opportunities and market learnings. Share benchmarks and insights with the BI Director Hispana. Support local teams in improving the quality of campaign performance discussions. Skills and Experience Bachelor’s degree in: Marketing - Business Administration - Engineering - Computer...