MrBeast

Brand Activation Manager

New York, New York, United StatesFull timeManagerPosted 20 days ago
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About Us Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.About the Role As the Brand Activation Manager at MrBeast, you are the operational engine and the “hot standby” for our Brand Activation Leads. We produce high-stakes, unscripted content where plans change by the minute. Your job is to stabilize that chaos.You manage the logistical and executional reality of complex campaigns end to end, spanning legal compliance, physical logistics, data integrity, and on-set client management. While creative plans may evolve in real time, you ensure that every contractual “must-have” is delivered.This role is preferably based in the Greenville, NC area and operates 100% in-office, five days per week, except during weeks when production requires weekend work. You will work closely with Production, Legal, Sales, and external clients under tight timelines and shifting conditions. What You'll Do Campaign Lifecycle & KPI Intelligence: Track every campaign element from pre-production through final wrap using Monday.com and own the status of complex, high-value deliverables Own the Campaign Wrap Report process for internal archives and external client presentations Collect and validate performance data from internal and external sources (Viewstats, Google Analytics) to update the central KPI database Serve as the primary post-sale liaison to Legal, including sweepstakes and contest rules, scope changes, amended terms, and written client approvals Enforce data integrity across Monday.com and Boostr, ensuring all inputs are clean, standardized, and properly tagged Production Logistics & Asset Management: Manage the physical logistics of productions, including product deliveries to set, contest prizing fulfillment, and inventory tracking Oversee compliance requirements from third parties such as streamers, including legal clearances, music cue sheets, and talent releases Coordinate with editors post-production to ensure all client deliverables are met and timelines are maintained Use AI tools (Gemini Pro, Nano, Veo, Canvas) to streamline administrative workflows and asset management On-Set Execution & Client Management: Act as the immediate ba...