Gsknch

Brand Manager, Centrum

China - Shanghai - HuangPu District - The Headquarters BuildingFull timeManagerPosted 7 days ago
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Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.Job DescriptionAbout the roleRole Title: Brand Manager, CentrumReport to:Marketing Manager, CentrumLocation: Pudong Qiantan Office, Shanghai, ChinaAs a Brand Manager, you will be responsible for the effective deployment of global strategies. You will also provide execution leadership across all areas of marketing to achieve short-term and long-term brand sales and profit objectives.This role will provide YOU the opportunity to lead key activities to progress YOUR career.  These responsibilities include some of the following:Participate in strategic direction for mega brand, including mega brand communication campaign, assets, tool kit & communication guide development, media investment planning,  grounded in consumer and customer insightsManage brand equity through successful deployment and localization of global toolkitsDrive innovation strategy through flawless execution of global innovation vision boardLead Centrum Adult product annual marketing strategy & communication plan, focused on 3-year growth drivers, demonstrating strong leadership of brand centric cross-functional teamsDrive superior execution of programs and plans to bring the brand strategies to life, including for media, creative development, and digital programsCollaborate with the trade & sales team to drive strong customer engagement and in-store supportDrive accountability, tracking results on key brand and programs, recommending course correction as necessary based on performance versus Key Performance IndicatorsBasic Qualifications:We are looking for professionals with these required skills to achieve our goals:Bachelor’s degree6 or more years of brand marketing experience in Consumer ProductsExperience delivering insights-based consumer communications and brand share growthPreferred Qualifications:If you have the following characteristics, it would be a plus:Master’s degreeStrong financial capabilities and business acumenExperience working in a fast paced, entrepreneurial environmentAbility to adapt and work effectively within a variety of situations including organizational changes...