Brand Manager - Innovation (Multiple Positions)
Job Description
We are hiring Brand Managers into multiple Innovation Marketing teams. As a Brand Manager focusing on innovation, your responsibilities will span from consumer insight generation and concept ideation to product development, packaging design, and business case development. You’ll manage cross-functional teams to bring the brand’s innovation plan to life for consumers and drive overall category growth for retailers by focusing on bigger and bolder bets.
What you’ll do
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Manage the creation and validation of a multi-year innovation strategy and Now, Near, Next pipeline that is rooted in meaningful consumer pain points and white space in the category.
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Execute the innovation strategy by collaborating with cross-functional team (R&D, consumer insights, quality, operations, sales and finance) to take ideas from concepts to reality by validating or invalidating critical desirability, feasibility & viability assumptions.
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Manage agency relationships for packaging design of new products, and lead validation with consumers in partnership with the consumer insights team.
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Own innovation through the stage gate process, providing visibility to senior leaderships on risks & opportunities, and aligning next steps/tradeoffs.
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Leverage syndicated data sources to understand own and competitor category performance, bringing forth insights and recommendations that drive business impact.
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Bring forth a consumer-first mindset to day-to-day decisions, ensuring the integrity of the brand remains protected while balancing financial and operational considerations.
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Be a champion of an innovation culture across the Marketing team, bringing the outside in, challenging the status quo and driving continuous improvement in how we innovate.
What we’re looking for
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Experience managing the full lifecycle of CPG product commercialization through the stage gate process, from idea generation to product launch and retail distribution.
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Innovative and consumer first mindset – is inherently innovative & collaborative and prioritizes resourcefulness over resources. Has a natural ability to put the consumer first, understand their pain & pleasure points and iterate quickly based on consumer learning
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Experience with syndicated sources such as Nielsen or Circana/IRI
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Strong project management skills with ability to successfully handle multiple projects simultaneously and deliver on timelines (experience in cross-functional team management preferred)
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.
New Hire Base Salary Range
$120,800.00 - $151,000.00
Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's...