Thatgamecompany

Brand Marketing Partner

Los Angeles, California, United StatesRemoteFull timePosted 13 days ago
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Brand Marketing Partner

Remote US & Canada

Our 3rd party publishing team is seeking a Brand Marketing Partner to own how our games reach, resonate with, and grow audiences. You will lead social strategy, creator partnerships, viral campaigns, and community growth across titles we publish - shaping each game's voice and building the systems that make reach repeatable and culturally relevant. This role blends brand storytelling with growth execution: designing campaigns that travel, building creator relationships that matter, and nurturing communities that convert curiosity into lasting connection.

What You'll Do

- Define and execute growth-oriented social and brand strategies that reflect the unique identity of each game we publish

- Design and launch high-impact digital and physical campaigns that drive massive organic reach and engagement

- Lead end-to-end influencer and creator initiatives, from scouting and outreach to production, launch, and performance tracking

- Build and nurture communities across Discord, Steam, Reddit, TikTok, Instagram, and emerging platforms, turning engagement into genuine connection and measurable growth

- Create content that travels, from reactive posts and cultural moments to short-form video and campaign tentpoles

- Build the systems, playbooks, calendars, and metrics that make virality repeatable and learnable

- Partner cross-functionally with Content, Production, and partner studios to build narratives that expand our games' presence

- Listen deeply to players and creators, surfacing insights that guide communication strategy and product positioning

Who We Are Looking For

- Entrepreneurial and self-driven. You thrive in ambiguity, move fast, and build what doesn't exist yet. You are excited about building from 0 to 1

- Proven track record building and scaling audience growth at a digital-first company

- Sharp creative instinct paired with analytical discipline. You design campaigns worth sharing a...