Business Director - Digital
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com.Role Summary and Impact We are looking for an experienced and strategic media professional to join our team at an Associate Business Director / Business Director level. The role requires a strong blend of client leadership, integrated digital strategy, business acumen, and team management capabilities.The ideal candidate will have a proven track record of managing large-scale digital mandates, driving business growth, leading integrated planning initiatives, and building strong client relationships. This role will be responsible for translating business challenges into media solutions that deliver measurable outcomes while driving innovation and operational excellence. Key Responsibilities Client Leadership & Business Partnership Serve as a trusted advisor to client stakeholders, understanding business priorities and translating them into effective media strategies. Lead day-to-day client engagement, ensuring delivery excellence and long-term relationship growth. Drive annual planning discussions, business reviews, and strategic roadmaps aligned to client objectives. Identify opportunities for business growth, upselling, and expansion of services. Digital Strategy & Integrated Planning Lead the development of integrated digital media strategies across brand, performance, commerce, and audience-led initiatives. Build holistic media frameworks that align business objectives with consumer journeys and platform capabilities. Collaborate with specialist teams across search, social, programmatic, analytics, content, and measurement to deliver unified solutions. Champion innovation and emerging media opportunities that create competitive advantage for clients. Campaign Governance & Delivery Oversee planning and execution across biddable and non-biddable channels, ensuring quality, effectiveness, and compliance with agreed KPIs. Drive performance reviews and optimization frameworks across campaigns and business verticals. Ensure best-in-class campaign delivery through strong operational governance and stakeholder alignment. Data, Analytics & Measurement Leverage audience, platform, and business data to inform strategic recommendations. Drive adoption of advanced measurement frameworks including attribution, conversion lift, brand lift, MMM, and first-party data solutions. Partner with analytic...