Business Marketing Specialist - Private Co's, Fund Formation

Business Marketing Specialist - Private Co's, Fund FormationCooley is seeking a Practice Group Marketing Specialist to join the Marketing and Business Development team.Position Summary:  The Practice Group Marketing Specialist reports to and works closely with the Senior Practice Group Marketing Manager. The primary goal is drive revenue for the firm through brand building and cultivating client development as a thought leader in the design, implementation, and execution of campaigns, initiatives, and programs focused on client retention, growth, and new business opportunities. In this role, the Practice Group Marketing Specialist will be a trusted working with the Senior Practice Group Marketing Manager to execute tasks and functions in support of assigned practice group(s) strategic business plans and marketing goals in a manner consistent with the firm’s overall strategy. Work is defined by the goals, objectives and policies of the department and the practices.  Work is typically reviewed only at certain milestones, or at completion. Identifies and resolves complex problems that may cross departments.  Specific duties include, but are not limited to, the following:Position responsibilities:  Strategic direction:In conjunction with the [senior] manager, practice group leaders and firm leadership, develop and support marketing and business development plan for practice groupSupport short-and-long term strategic sales plans and tactics that result in measurable growth of business for the Firm, with emphasis on retention of and cross-selling (within new practice groups and offices) to existing clients, as well as cultivation of new clients for the firmIdentify practice group targets/prospects and support programs, events, sponsorships, etc., to drive revenueGuide practice-specific strategies/tactics and serve as liaison between practice group and other marketing functionsCommunicate sales strategies and tactics to attorneys to ensure implementation within all geographic regionsCoordinate and leverage activities with the business development efforts of attorneys and marketing managers across the firmPractice Group marketing responsibilitiesExecute all assigned aspects of Business department marketing activities for assigned practice group(s)Establish a baseline understanding and pursuit of mastery of assigned practice group(s) services, offerings, and lawyersCollaborate and lead the development of marketing materials including qualifications, pitch deck, matter and experience lists, website content, and related materialsContribute to the execution of winning responses to formal RFP/RFIs in conjunction with firm’s Pitch & Proposal teamExecute assigned tasks and progress into management of firm sponsored and industry participation events, sponsorships, client dinners, and related activitiesParticipate, in conjunction with relevant stakeholders, the strategy development and team members driving the execution of directory and...