Cascade Maverik: Creative Lead, Content & Copy

TEAMMATES WANTED Working at Cascade Maverik is like playing on a championship team. Everyone on the team has an important role to play, and no matter your title, you are part of something bigger than yourself. We empower each other to be our best and remain committed to developing the most innovative lacrosse equipment in the industry. If you’re a team player, we encourage you to reach out and connect with our talented roster. Purpose & Core Values:    Our purpose at Cascade Maverik is to enrich life experiences through sports. We have the responsibility to cultivate the future of our brands. We are always “we” and never “I”.  We love what we do. We believe anything is possible and work to be our best. We strive to always redefine the standard of excellence in all that we do.   Want to join our team as a Creative Lead, Content & Copy? The Creative Lead, Content & Copy is responsible for crafting an elevated brand story for Cascade/Maverik Lacrosse through creative materials supporting brand initiatives. This position will lead copy development, conceptual development, internal pitching, story-telling and executing. This person must have a sharp background in leading campaign development and brand content initiatives with a social-first mindset. Knowledge and understanding of current/upcoming trends in content creation, digital and social are a must, along with having the ability to craft, maintain and amplify a cohesive brand story that spikes attention. The ideal candidate is highly collaborative, detail-oriented, and passionate about finding creative ways to grow a legacy lacrosse brand. Essential Job Functions & Responsibilities: Build and maintain a cohesive brand story that propels Cascade/Maverik Lacrosse to be top-of-mind in the lacrosse community. Craft and evolve brand voice for consistency on all touchpoints across all channels. Lead creative and conceptual ideation for brand content, product launches, events, and evergreen needs. Cross-collaborate with marketing team to understand business objectives before making creative recommendations. Confidently pitch ideas to marketing team and leadership with ability to react in real-time. Influence creative team to work toward common goals and intervene when needed to keep things on track. Ensure creative assets (copy, design & content) are optimized for social (IG, YT, paid), digital, ecomm, and retail channels. Assist production team with planning, organizing and executing content productions. Assist with freelance support if/when needed. Possess deep understanding and interest around consumer-first content and how it impacts social channels. Attend productions & content shoots (as needed) to create timely content for relevant platforms. Stay up to date on industry tools, techniques, and best practices in social media, copywriting, and Ai. Qualifications: 5-7 years of copywriting experience working in-house, agency-side or through othe...