Communications Specialist

Job Profile:IT Project Specialist 2Job Family:IT Project ManagementTime Type:Full timeApply before 11:59 PM Arizona time the day before the posted End Date.Minimum Qualifications:Bachelor's degree and three (3) years of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.Job profile Summary:Works closely and collaboratively with project managers and product managers to assist with routine tactical tasks for project/product execution; develops and maintains relationships with the project/product team members; is committed to project/product success.Job Description:Do you enjoy building personalized communication experiences that support student success from inquiry through graduation? Do you thrive in fast-paced environments, love working with the latest technologies, and want your work to reach students across the globe? Then apply today for the Communications Specialist opportunity!ASU EdPlus is a dynamic unit of Arizona State University focused on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education. We advance the economic, social, cultural, and overall health of the local, national, and international communities served by ASU.Want to know more about working at EdPlus? Watch this short video about working at EdPlus!We’re seeking a talented and versatile Communications Specialist to join our high-performing Student Journey team. Every day you will make a difference in the lives of others by designing, implementing, evaluating and managing targeted communication campaigns and experiences aligned with student recruitment and persistence goals, communicating the right message at the right time to the right audience in a way that is actionable and scalable. Your efforts will include reaching national and international audiences through various engagement channels, including but not limited to email and SMS. You will possess the technical expertise to create, deploy and measure mass communication campaigns and will manage multiple campaigns in coordination with project leads and stakeholders, reporting back results to leadership and client units.NOTE: This is an in-person, hybrid position. You must be able to reliably commute to Scottsdale AZ.Essential Duties:Develop and manage end-to-end communication flows, in partnership with EdPlus and the ASU Enterprise, guiding prospective students from college choice through enrollment (including pathways and ASU Online) and supporting current students through registration, financial aid, and degree completion.Champion AI-driven personalization at scale, using Marketing Cloud's Einstein, Claude, and other emerging tools to deliver segmented and 1:1 campaigns, including corporate partner-specific messaging on eligibility and benefits.Use a data-first approach to identify...