Community Manager, Rap and RnB - RCA
About Sony Music Entertainment At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies. The Community Manager is a core driver of the Audience Development Team, leading strategy and execution to build, grow, engage, and activate artist fan communities across social platforms and owned channels. This role oversees the development of digital campaigns aligned with each project’s creative direction, timeline, and target audience, ensuring every activation supports broader fan growth and engagement goals. In close partnership with artists and their management teams, the Community Manager shapes a consistent and compelling content pipeline. This can range from early-stage ideation and mood boards to hands-on content capture with talent, depending on the needs of the campaign. The position also manages third-party partners, including agencies and independent contractors, driving alignment, maintaining creative standards, and maximizing output across all campaign touchpoints. As one of five Community Managers, this role holds primary ownership of the R&B & K-Pop genres and leads all campaigns within the space as the central point of accountability. What you'll do: Artist-Lead Shortform Content & Coaching Community Platform Management (Reddit/Discord/Twitch) Content Marketing Copy & Tags Digital Advertising Email & Text List Management/Messaging Fan Data Acquisition Fan Page Management & Coordination Influencer Campaigns Seeding Social/Content Calendars Social Platform Management (TikTok, Instagram, etc.) UGC/Clipping Who you are: 3+ years in entertainment or lifestyle-based digital marketing or community management. Deep knowledge of the R&B & K-Pop genres and their surrounding cultures. Firm understanding of fan psychology, digital tribes and platform-specific behaviors. Experience using data to analyze campaign performance, fan sentiment and audience health. Strong communication skills with an adaptive tone to collaborate with peers, senior management and artists. Expertise in all social media and community platforms. Familiarity with CRM syst...