Consumer Digital Strategy Lead
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com.Role Overview Lead the end-to-end strategic agenda for the category across Southeast Asia—driving integrated growth through connected communications, audience-first planning, and cross-market orchestration. Act as the strategic bridge between regional ambition and market execution, shaping IMC strategies, elevating creative output, and ensuring seamless integration across media, creative, KOL, commerce, and data ecosystems. Key Responsibilities Be the media brand custodian in SE Asia: - Strategy Leadership Lead annual strategy and IMC development for Chocolates across SEA Drive regional + local campaign strategies (festive, innovation, key campaigns) Enable Consumer Experience pillars (Data, Personalization, KOL, eCommerce) Develop audience frameworks and playbooks Build Test and Learn (T&L) agendas and adoption across markets Integrated Communications (IMC) Lead end-to-end integration across creative, media, KOL, commerce, and data Drive media effectiveness, innovation and cross-market scaling Lead strategic briefing for ideas and solutions from JBP and non-JBP partners Partner with CDS/Data/Commerce leads for connected planning Define connected consumer journeys and touchpoint roles and integration Stakeholder Leadership Act as primary strategic voice for CDM across SEA from WPP Media Partner with Regional Equity teams and strategic link with in-market leads Lead relationships with WPP Creative (regional and global), and other agencies Capability Building and Fame Support regional and local strategy teams for award entries showcasing best in class work for external and internal. Build and maintain a regional library of strategic case studies, frameworks, and best practices. Qualifications & Experience 12+ years in brand strategy, communications planning, or integrated strategy roles—preferably in top-tier creative or media agencies. Strong experience working on FMCG/CPG brands; food/snacking experience is a plus. Deep understanding of Southeast Asian consumer culture, digital ecosystems, and media behaviours. Demonstrated ability to lead multi-agency integration. Excep...