Content Creator
The Content Creator is responsible for developing and producing engaging, promos and social media-native content that supports SPT’s marketing, FAST channels, and Ad Sales initiatives across digital and social ecosystems. This role blends creative storytelling with execution, requiring a strong understanding of audience behavior, platform dynamics, and performance-driven content strategies. This role will also require a strong writing in Portuguese to support the team with Portuguese video adaptations.The ideal candidate understands each platform (Instagram/TikTok/Youtube/Linkedin) the differences between their algorithms and how to create content differently for each. The candidate must have the capacity to understand and create culture and translate it as digestible content for our audiences. He/she is both a creative and a maker—capable of concepting, shooting, editing, and talking to camera to even make editorials using his own image and voice whenever applicable and optimizing content for multiple platforms in a fast-paced environment.Key ResponsibilitiesContent Creation & ExecutionConcept, produce, and edit short- and long-form content for platforms including YouTube, social media (Instagram, TikTok, Facebook, X), FAST channels, and digital campaignsTranslate campaign, programming, and brand priorities into engaging, platform-specific content formatsCreate content optimized for performance, including hooks, pacing, thumbnails, captions, and metadataBe able to record videos of his or herself, giving social commentary, lists of favorites recommendations, or replicating social trends to organically integrate our brand into the social media conversation.Multiplatform Strategy & AdaptationAdapt content across platforms, ensuring each asset is tailored to platform behavior, audience expectations, and format best practicesStay current on platform trends, formats, and algorithm changes to inform content developmentContribute ideas for recurring formats, series, and scalable content approachesEditing & Post-ProductionExecute end-to-end editing, including video cuts, sound design, motion graphics, subtitles, and basic color correctionProduce assets in multiple aspect ratios and versions (16:9, 9:16, 1:1) for cross-platform distributionEnsure fast turnaround and high-volume output when requiredPerformance & OptimizationCollaborate with marketing and analytics teams to review content performance and apply insights to future contentIterate on content based on engagement metrics (views, watch time, CTR, retention, etc.)Support A/B testing of creative elements (thumbnails, titles, hooks)Collaboration & Creative AlignmentWork closely with marketing, social, Ad Sales, and FAST teams to align content with business prioritiesCollaborate with creative teams to maintain brand consistency while evolving content for digital-first audiencesDigital Tools & SkillsetVideo editing: Adobe Premiere Pro, After Effects, Final Cut Pro, or similar...