Content Creator (Freelancer)

About the Role: We are seeking a creative and highly motivated Content Creator to join WITHIN's Creative Production team in a full-time capacity. If you live and breathe social media, especially platforms like TikTok, and have a knack for creating thumb-stopping, authentic content, this role is for you! You'll be instrumental in bringing our brand(s) to life online, transforming ideas and trends into engaging content, with a strong focus on User-Generated Content (UGC) styles. Reporting to the Post Production Supervisor, you will be a key player in our content creation engine, collaborating across teams to produce timely and relevant social-first content. Responsibilities include but are not limited to: Trendspotting & Ideation: Constantly monitor social media platforms (especially TikTok, Instagram Reels, etc.) to identify emerging trends, sounds, and formats, translating them into actionable content ideas for our accounts. Content Creation: Conceptualize, script, shoot, and edit engaging short-form video and static content optimized for various social media platforms, capturing an authentic, often UGC-style, look and feel. UGC Focus: Develop and execute strategies to encourage and leverage user-generated content, as well as create brand content that mimics authentic UGC. Creative Collaboration: Work closely with the [Social Media Manager / Content Lead] and broader Marketing/Creative teams to align content with campaign goals, brand voice, and platform best practices. Basic Editing & Graphics: Perform necessary edits, add text overlays, incorporate trending audio, and utilize basic motion graphics or in-app effects to enhance content and ensure it's platform-native. Asset Management: Organize and manage digital assets (raw footage, edited videos, graphics) for social media use, ensuring easy access and archiving. Platform Management: Stay updated on best practices, features, and algorithm changes across key social media platforms. Performance Awareness: Have a general understanding of what resonates with audiences and contribute insights based on content performance. Requirements: Social Media Native: Proven experience creating engaging content specifically for platforms like TikTok, Instagram Reels, YouTube Shorts. You understand the nuances, trends, and culture of these spaces intrinsically ("chronically online" is a plus!). Content Creation Skills: Demonstrated ability to shoot (often with a smartphone) and edit compelling short-form video content. Editing Proficiency: Comfortable using mobile editing apps (e.g., CapCut, InShot) and/or basic desktop software (e.g., Adobe Premiere Rush, iMovie, basic Premiere Pro).  UGC Acumen: Strong understanding of what makes UGC effective and experience creating content in that authentic style. Creative & Agile: Ability to generate creative ideas quickly and adapt to the fast-paced nature of social media trends. Collaborative Spirit: Excellent communication skills and ability to work e...