Creative Performance Strategist
At Jellyfish we believe that our individual differences are our greatest assets. We are passionate about empowering every employee to reach their full potential and contribute their unique perspectives to our collaborative environment. We are an equal opportunity employer and firmly believe that a diverse and inclusive workforce drives innovation and leads to better solutions. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other personal characteristics that make them who they are.
Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all united to empower our clients along their digital journey. Our commitment to embracing diverse perspectives fuels our innovation and strategies that challenge the status quo, reinvent media activation, and craft influential stories for our global clients and their customers. Join us in shaping a future where business growth and personal fulfilment go hand in hand.
Job Description:
We are seeking a highly analytical and creative-minded Creative Performance Strategist to join our team. This role is designed to bridge the gap between media performance and creative production. You will be responsible for dissecting creative performance data to understand why certain ads perform better than others, translating those insights into actionable strategies for our creative and media teams. You will work closely with our Creative/Pencil Lead and Media Buyers to optimize our creative output based on rigorous data analysis.
Key Responsibilities:
1. Creative Performance Analysis & Reporting
- Analyze the performance of creative assets across various platforms (Meta, TikTok, YouTube, etc.) to identify winning patterns and elements.
- Evaluate creative components such as hooks, visuals, copy, and CTAs...