Creative Strategist, Brand Partnerships

Substack is building a new economic engine for culture, giving the brightest, most interesting, and most creative people on the internet the power of their own publishing platform. The terms of our culture should not be set by gate-keeping legacy media or chaos-fueling social media, but by the people who make and participate in that culture. Substack's model, based on direct subscriptions, has fueled an explosion of independent publishing. It empowers creators with economic autonomy, creative ownership, and a direct connection to their most engaged audiences.

ABOUT THE ROLE

The Brand Partnership team at Substack is building our sponsorships business from the ground up. The Creative Strategist sits between the brands and their agencies and the publishers and their agents on Substack. Your job is to turn a brand's goal into a campaign idea, find the publishers who can carry that idea credibly, and stay with it from the first pitch through the work going live and wrapping post-campaign. This is a founding role on a small team, so the frameworks are yours to write.

RESPONSIBILITIES

- Craft creative, culture-defining ideas that work for a brand and feel native to Substack, rather than an ad bolted onto someone's content

- Match brands with the right creators and publications, using judgment about audience, voice, and what a given publisher will want to do

- Own the creative side of the pre-sale: read the brief, build the proposal, and respond to client feedback with new concepts and pivots

- Run campaigns from idea through execution, keeping the brand, the publisher, and our team pointed in the same direction

- Join client and agency calls to pull out the information you need to sharpen brand goals into clear pitch materials that help brands picture what they can do on Substack

- Manage campaign reporting and metrics reports

- Watch what's working across the platform and feed real examples back into the next round of ideas

ABOUT YOU

- 5+ y...