Creative Strategist, Growth Marketing, Poland (12-Month Contract)
Join the team empowering the world to designHey, g'day, mabuhay, kia ora, こんにちは, 你好, hallo, नमस्ते, 안녕하세요, hola, salut!At Canva, our mission is to empower the world to design and we’re growing fast across the globe. With over 250 million monthly active users in over 190 countries, we’re on a mission to make Canva the most loved brand in the world. To support this ambition, we’re building a world-class growth marketing team that’s deeply local, highly creative, and relentlessly performance-focused.We're looking for a Creative Strategist to build and run the growth creative engine for Poland. You'll be the person responsible for turning our paid spend into compounding growth through creative across Meta, TikTok, YouTube and our broader channel mix.About the roleAs the Creative Strategist, you'll sit at the heart of the performance creative engine behind our paid marketing in the local market. You'll own research, ideation, briefing, creator management, content evaluation, and creative analysis. You'll lead a pod that ships a modern, creator-first creative strategy across our key channels - running weekly sprint cycles, thinking at the concept level, and held to a world-class bar on both creative and performance.To be successful in this role you must deeply understand the modern narrative formats of these channels, balance the art and science of creative and guide a small team where you will be very hands on. We take an iterative approach that is grounded in empathy and qualitative understanding of our market and customers as well as the metrics.As part of this role, you will report to our Poland Marketing Lead and work collaboratively with the rest of the marketing team focused on brand campaigns, lifecycle and partnerships for example. You will help raise the bar in social content across the team.What you’d be doing in this role🧠 Own the end-to-end creative strategy and processYou'll lead the full creative cycle across Meta, TikTok, YouTube, and emerging channels. That means research, briefing, production, and performance review. You'll run sprint cycles with your pod, balancing quick-win iterations with bigger creative swings. Every sprint should build on the last and you bring insights to the broader creative team.📊 Analyse and optimise creative performanceDig into dashboards to spot what's winning, what's fatiguing, and why. Using cohort analysis uncover areas that work including but not limited to hooks, formats, messaging, creators and production sources. Feed those learnings directly back into the next sprint and strategy to keep the creative flywheel spinning.🎥 Lead video editors, creators, and creative talentDirect and collaborate with video editors, designers and writers to produce great work across formats. That includes short-form social, YouTube creative, creators, and any another paid assets. You'll brief and review creator content, build a network of local talent, and make sure everything is on brand, but built for the platform it...