Brandtech+

CRM Campaign Manager

Bogotá, ColombiaFull timeManagerPosted 20 days ago
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Brandtech+ (formerly known as OLIVER+) is a global team of creative thinkers, tech-savvy trendsetters, and production pros specialising in film, CGI, automation, AI, motion design, and digital/print content. We partner with over 300 clients in 40+ countries and counting. Our focus is to connect clients with high-quality solutions, talent and ambitious opportunities worldwide.   As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.Role: CRM Campaign Manager Location: Remote (Bogota) Language: Proficiency in English is required as we are a global business THE ROLE  This is an opportunity to join to nearshore production hub in Bogota as CRM Campaign Manager— executing the email campaigns that drive enrollment across a healthcare education institutions. Based in Bogota, you'll be one of three Campaign Managers— translating campaign strategy into precise, technically accurate email executions at high volume and pace. Every campaign you build feeds that intelligence loop.  We support flexible working and are open to different arrangements. We offer reasonable adjustments throughout the process.  The CRM Campaign Manager is responsible for the hands-on execution of multi-channel campaigns (Email and SMS) across the company's enrollment marketing programs. You build, test, schedule, and deploy campaigns within the company's Marketing Automation Platform (Oracle Eloqua), ensuring it works seamlessly with the core CRM (Salesforce). You will translate segmentation logic, personalization specifications, and content briefs from the CRM Strategist into fully built, QA-checked, deployment-ready campaigns.   WHAT YOU'LL DO Campaign Execution: Build, test, and deploy omnichannel campaigns (Email and SMS) across education institutions natively within Oracle Eloqua. Follow campaign briefs, audience segmentation specs, and content guidelines provided by the CRM Strategist. Platform Orchestration: Manage campaign setup including audience list imports, segmentation application, dynamic content configuration (e.g., by program, degree level, or student milestone), and A/B  Agile QA & Approvals: Execute pre-deployment QA including seed list testing, cross-client rendering checks, link validation, and content accuracy. Enforce a strict "correctness only" review tier to prevent late-stage subjective wordsmithing and maintain a "pace over perfection" standard for deployment. Deployment Management: Manage campaign scheduling and deployment, including time zone management across the company's US-based student audiences. Data & CDP Alignment: Support the CRM Strategist by leveraging segments mapped from the Customer Data Platform (Hightouch) and Salesforc...

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