CRO Expert Business Banking
At ING we are looking for Conversion Rate Optimization Expert
Your role and work environment
We are looking for a talented and enthusiastic Conversion Rate Optimization Expert to join our Digital Sales Team of Business Banking Spain
In this role, you will be working in Easy Banking, our Digital Sales B2B team driving growth for our Self-employed & Micro companies in Spain. This is an exciting segment, with a focus on start-ups and entrepreneurs – the backbone of our economy and future growth
Your key responsibilities
As a CRO Expert you will
Be the driving force behind our digital sales and customer growth acceleration
Transform data into action, experiments into breakthroughs, and friction into seamless experiences. In a fast‑moving digital landscape, you orchestrate meaningful improvements across our sales funnels — from the very first click to the final sale – to push up conversion rates.
Conversion & Experimentation
- Build and own a bold CRO roadmap that pushes boundaries and challenges assumptions – across digital onboarding & account opening, financing, and payment solutions
- Run high‑impact A/B and multivariate tests using Adobe Target.
- Spot funnel drop‑offs instantly and turn insights into tangible conversion wins.
- Translate results into crisp, actionable recommendations that inspire squads to move fast.
Funnel Optimization & Analytics
- Dive deep into Adobe Analytics to decode user behaviour and uncover growth opportunities.
- Track the full funnel — from click to sale — and steer optimizations where they matter most.
- Own CRO KPIs and tell the story behind the numbers: conversion rate, start rate, drop‑offs, CPA and beyond.
Content, UX & SEO Enhancements
- Hunt down friction and elevate every step of the customer journey.
- Boost landing‑page and sales‑flow performance through sharp UX, smart content and SEO‑savvy improvements.
- Spot new capabilities and innovations that push our digital sales engine forward.
Collaboration & Best Practice Sharing
- Partner daily with Sales colleagues, Marketeers, Content and UX experts and the Product teams who share your ambition to grow.
- Turn CRO best practices into team standards and raise the bar across the organization.
- Experiment with new audiences, traffic drivers and creatives to fuel acquisition efficiency.
What are we looking for?
Want to know if this job is made for you? These are some of the qualities that we value the most for this role. And if the shoe fits… don’t hesitate to apply!
- A creative, data‑driven optimizer who thrives on experimentation and continuous learning.
- A challenger of the status quo who brings fresh energy to every digital journey.
- 5+ years of experience in CRO, digital marketing, analytics or e‑commerce.
- B2B expertise / background is preferred, but not a must
- Expertise in Adobe Analytics, Adobe Target and structured experimentation.
- Strong grasp of UX, digital behaviour and SEO fundamentals.
- A collaborative mindset and ease working in an agile, international environment.
- Master’s degree or equivalent experience.
- Fluency in Spanish and English
What do we offer?
The time you spend at work, the challenges you face or the lessons you get are very important, but… What about your personal life? At ING we want your work to fulfill you in every way, and that is why we take care of even the smallest details.
Check out what is waiting for you!
Balance That Works.
We put balance to work, so you can do it too. With our customers’ needs first, the team´s and your own, we agree when to come to ING MAD and when to work best from home. More time together when it matters, more freedom when you need it. .
Restaurant card.
So that thinking about what to have for lunch doesn’t take up your time or your cravings.
Our house will be your home.
In our offices you can find electric mobility solutions, doctor, hairdresser, gym, The Good Service (to help you with your errands) and much more!
Health insurance.
For you and all your family (spouse/partner and children).
Life insurance.
We help you protect what matters most to you.
Flexible remuneration.
In addition, you will enjoy our flexible remuneration model, through a more tax-advantaged way, you will be able to access other services such as nursery, transport card, training aids…
Free company shuttle.
It doesn't matter where you live. We have 6 routes (North, Central, South, A5, A42 and A6) to get you to our ING office in Madrid comfortably.
Banking benefits.
Special loans with more beneficial conditions.
Special mortgage conditions after 6 months working at the bank.
And you can benefit from our pension plan after 1 month with us!
More vitality and more belonging
360º care of the employee (physical, mental, social connection & purpose).
Physiotherapy service on site.
Clinics with professional, world-class athletes.
Gympass service.
Employee Networks: Rainbow Lions (LGBTQI+), Leonas & RIÑG.
International Remote work program.
Get to know Us
We are a team of more than 1800 people sharing one idea: doing our bit in helping our clients create a better future for themselves, by providing them with the tools they need to get where they want to go.
A fully online bank where technology, innovation, simplicity and transparency are the main ingredients, and the first one to work with agile methodologies.
And although we are based in Spain, we are lucky to work in an international bank with presence in more than 40 countries.
We are proud to have a diverse team, and we are committed to continue developing a culture of Diversity, Inclusion and Belonging to foster a culture of collaboration and innovation that represents all collectives in the society.
And even though we look orange on the outside, we are green on the inside. Our ambition in Sustainability is Empowering (y)our Sustainability journey. We are embarking on our path, for us, but we are also there for when our clients decide to embark on this journey.
Making things happen, helping others be successful, always being one step ahead—that’s our DNA. If you look at yourself in the mirror and your reflection matches our way of being and working…we are looking forward to meeting you!
At ING, you belong just as you are. We hire and support people for their talent and potential — and we know that when you can be yourself, you do your best work.
Job Application Safety Reminder
We’re seeing an increase in fraudulent job offers. To protect yourself, please follow these key guidelines when applying for roles at ING:
- Apply only via official ING platforms: ING uses Workday and LinkedIn as its internal recruitment system. Applications should be submitted only via our official career site or via ING job postings on LinkedIn.
- Check the sender’s email carefully: Legitimate communication will always come from @ing.com and/or @myworkday.com.
- No payments or banking details will ever be requested: If someone asks for this information, it’s a scam.
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En ING estamos buscando un/a Conversion Rate Optimization Expert
Tu rol y entorno de trabajo
Estamos buscando una persona con talento y entusiasmo como Conversion Rate Optimization Expert para unirse a nuestro equipo de Digital Sales de Business Banking Spain
En este rol, trabajarás en Easy Banking, nuestro equipo de Digital Sales B2B, impulsando el crecimiento de nuestro segmento de Autónomos/as y Microempresas en España. Se trata de un segmento apasionante, con foco en start-ups y emprendedores/as — la base de nuestra economía y del crecimiento futuro.
Tus responsabilidades clave
Como CRO Expert tú
Serás la fuerza impulsora detrás de nuestras ventas digitales y la aceleración del crecimiento de clientes.
Transformarás datos en acción, experimentos en avances y fricciones en experiencias fluidas. En un entorno digital en constante evolución, orquestarás mejoras relevantes a lo largo de nuestros funnels de venta — desde el primer clic hasta la venta final — para aumentar las tasas de conversión.
Conversión y Experimentación
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Construir y liderar un ambicioso roadmap de CRO que desafíe los límites y cuestione las asunciones – en onboarding digital y apertura de cuentas, financiación y soluciones de pago
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Ejecutar tests de alto impacto A/B y multivariante utilizando Adobe Target
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Detectar puntos de abandono en el funnel de forma inmediata y transformar insights en mejoras tangibles de conversión
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Traducir resultados en recomendaciones claras, accionables e inspiradoras que permitan a los squads avanzar rápidamente
Optimización de Funnel y Analítica
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Profundizar en Adobe Analytics para descifrar el comportamiento de usuarios/as y descubrir oportunidades de crecimiento
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Monitorizar todo el funnel — desde el clic hasta la venta — y guiar las optimizaciones donde más impacto generen
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Liderar los KPIs de CRO y construir la narrativa detrás de los datos: tasa de conversión, start rate, abandonos, CPA y más
Mejoras de Contenido, UX y SEO
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Detectar fricciones y elevar cada paso del customer journey
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Mejorar el rendimiento de landing pages y flujos de venta mediante mejoras de UX, contenido y SEO
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Identificar nuevas capacidades e innovaciones que impulsen nuestro motor de ventas digitales
Colaboración y Compartición de Mejores Prácticas
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Colaborar diariamente con equipos de Sales, Marketeers, expertos/as en contenido y UX, y equipos de Producto que comparten el objetivo de crecimiento
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Convertir las mejores prácticas de CRO en estándares de equipo y elevar el nivel en toda la organización
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Experimentar con nuevas audiencias, fuentes de tráfico y creatividades para mejorar la eficiencia de adquisición
¿Qué estamos buscando?
¿Quieres saber si este puesto es para ti? Estas son algunas de las cualidades que más valoramos para este rol. Y si encajas… ¡no dudes en...