Cross Channel Account Director

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com.2650-  Cross Channel Account Director - GCS Role Summary and Impact We are the WPP Media GCS (Global Client Solutions) MMD (Media Management & Delivery) team, servicing both centrally executed campaigns in multiple languages as well as coordinating and supporting strategic directions across markets. We work on a mix of blue-chip clients for both direct and brand-led initiatives including but not limited to: AkzoNobel, Mastercard, PlayStation, the Coca-Cola Company, and many more. The Cross Channel Account Director is a key leadership role responsible for the day-to-day management and execution of biddable media (Search, Social, and Programmatic) within the newly formed European HME Hub. Reporting directly to the Cross Channel Associate Director, you will turn the regional blueprint into operational reality. You will lead the day-to-day client relationships, supervise the activation team, and ensure that campaign delivery is flawless, on time, and continuously optimized to drive real business outcomes. Skills and Experience Hub Delivery & Campaign Excellence Operationalize the European HME Hub model, implementing and maintaining the day-to-day workflows, campaign hygiene, and quality assurance processes across markets. Enforce and execute activation best practices across Search, Social, and Programmatic, ensuring that campaign setups, optimizations, and testing roadmaps are carried out to the highest standards. Work closely with internal Data Strategy, Analytics, and Planning teams to execute seamless, high-performing cross-channel campaigns. Identify operational bottlenecks and deploy workflow efficiencies, utilizing automation tools to streamline day-to-day tasks across EMEA workstreams. Market Collaboration & Client Management Act as the primary, day-to-day contact for European local market stakeholders, answering queries, resolving operational challenges, and acting as a trusted activation partner. Translate high-level client business objectives into detailed, actionable cross-channel media plans. Manage day-to-day client communications, delivering regular performance updates and showing how tactical optimizations are moving the needle on client KPIs. Support the Associate Director in driving account maturity across Europe by implementing advanced targeting, optimization, and ...