Data Strategist

At Kulfi Collective, we are a diverse team of storytellers, technologists, and cultural enthusiasts who believe in the power of content to shape minds and inspire change. We are on a mission to create original and branded content that resonates with Gen Y and Gen Z audiences, merging authentic narratives with cutting-edge digital experiences. Data Strategist Role   Data StrategistReporting to   VP Creative StrategyType   Full-TimeLocation   Worli, Mumbai  (Hybrid) THE KIND OF WORK YOU'LL SHAPEMost data work at agencies sits in a folder. Performance reports, listening studies, platform decks. Filed, forgotten, occasionally cited. The work you'll shape here is the opposite: data that actually moves what creative does next, what clients decide, and what Kulfi builds for itself. THE ROLEThe Data Strategist leads the Analysis block, which are  two tracks, and both carry equal weight.The analytical practice: owning reporting across retainer accounts, running social listening, and doing platform research that shapes how strategy teams and clients think. The output should influence creative direction and client conversations. The product track: working with Engineering and the KulfiOS Transformation team to productise the function. You’ll design automated workflows that take the manual effort out of recurring analysis, and drive adoption across Kulfi’s teams. Over time, these become part of what we offer clients. WHAT YOU'LL DRIVE Platform research and strategy Maintain a working understanding of platform and search dynamics across Instagram, YouTube, Reddit, and emerging channels: how formats, algorithms, and audiences are shifting Contribute to pitch work when the brief calls for a data-backed audience or platform narrative Work with Strategy leads to ground creative briefs in platform and audience data with enough specificity to shape output Reporting and Listening Own performance reports for key retainer accounts across organic social, paid, creator content, and always-on activity Design and run listening studies across brand, category, creator, and audience conversation Define how each account measures success: the metrics, the benchmarks, the reporting cadence Set up the queries and categories that define what you're tracking. For accounts that need it, follow how conversations shift over months, not just a single moment Move from data to strategy. Reports and studies should land with a clear point of view on what happened, what drove it, and what to do next Deliver outputs in brief-ready form, not raw data dumps KulfiOS product track Own the Analysis function’s product roadmap alongside Engineering and the KulfiOS Transformation team. Current builds: Social Reporting Dashboard, Listening Reports, Campaign Reports Set requirements, review outputs, sign off on what ships. Engineering builds it Drive adoption inside Kulfi across Strategy, Creative, and Account teams. A tool that sits unused has not been built Grow the...