Demand Generation Specialist

We are looking for a strategic, pipeline-driven Demand Generation Specialist to drive measurable business growth by bridging high-level campaign planning and tactical execution. You will own the end-to-end lifecycle of demand generation initiatives, from spotting new market opportunities to capturing interest and scaling the revenue pipeline.You are a strategic thinker who likes building campaigns, putting content to work, and partnering closely with sales to turn prospects into customers. This is a results-oriented role where your success is tied directly to the growth of the sales pipeline.Essential Duties & Responsibilities:Vertical Campaign Strategy, Execution, and Orchestration: Build, launch, and manage multi-channel demand generation campaigns using paid and organic,content syndication, email and social marketing, webinars, and partner and sales marketing.Lead Generation and Nurturing: Map customer journeys and build automated email workflows that capture interest, educate prospects, and move leads toward sales.Lead Scoring and Lead Lifecycle Management: Own lead scoring models, lead lifecycle stages, and routing rules inside the marketing automation and CRM platforms so the right leads reach sales at the right time.Account-Based Marketing (ABM): Work hand-in-hand with sales to develop targeted outreach and personalized campaigns aimed at high-value target accounts.Paid Demand Direction: Brief and direct paid demand campaigns such as LinkedIn lead generation, paid content syndication, and intent-based display, in partnership with the performance marketing team.Webinar: Lead the promotion and execution of digital events to drive registrations, attendance, and post-event follow-up.Sales Alignment and Handoff: Run the MQL-to-SDR handoff and keep tight feedback loops with sales on lead quality, routing, and the context account executives need to close marketing-sourced leads.Reporting and Analytics: Own campaign and funnel reporting, build dashboards that track performance and attribution, and surface insights to sales and leadership.Cross-Functional Collaboration: Coordinate with design teams to produce the marketing assets that fuel campaigns.Research and Strategy: Conduct market research to stay ahead of industry trends and find emerging channels and new opportunities for pipeline growth.Program OwnershipProgram Budget: Manage the demand generation program budget across events, webinar platforms, content syndication, and ABM tooling, allocating spend to the channels that drive pipeline.Create campaigns based on attribution rules: Oversee multi-touch attribution so the pipeline can be accurately sourced and influenced back to marketing activity. Knowledge, Skills & Abilities: Pipeline Contribution: Total dollar value of pipeline sourced and influenced by marketing.Lead Volume and Quality: Count of Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) generated per period. Funnel Velocity: Speed at which ...