Digital Acquisition Specialist
Rush Street Interactive (NYSE: RSI) is a market leader in online casino and sports betting, currently operating real-money gaming with our brands: BetRivers.com, PlaySugarHouse.com, and RushBet.co. We’re building bridges between online, social and land-based gaming businesses to create amazing, integrated experiences that keep players in the game.We’re looking for a Digital Acquisition Specialist to join our Marketing team. This role is key to the efficient execution of our operation, optimizing and improving the performance of each digital advertising medium to maximize the performance of our campaigns and conversions. You will report to the Digital Marketing Strategist while working closely with other Marketing teams to align digital advertising initiatives with broader campaigns, using dashboards, KPI tracking, and SEO strategies to drive acquisition, engagement, and conversion goals. What You'll Do Set up, optimize, and continuously manage PPC and digital advertising campaigns. Conduct audience and keyword research, digital campaign setup, segmentation and goal tracking, A/B testing, budget management, and conversion and KPI optimization. Set up dashboards, analyze campaign data, and deliver monthly reports on KPIs with recommendations and strategies. Plan, implement, and monitor SEO strategies using keyword analysis and technical audits. Actively collaborate with other Marketing teams to align digital advertising initiatives with other campaigns. Keep updated knowledge on trends in advertising and digital analysis. Acquire and maintain technical certifications related to the area. What You'll Bring: 4+ years of experience in similar roles with a focus on Marketing, Communications, or other related fields. Graduate degree in Marketing, Communications, or other related fields. Exceptional analytical and quantitative skills. Experience with Google Ads, Meta Ads, Apple Search Ads, X Ads, LinkedIn Ads, TikTok Ads, and Programmatic Advertising. In-depth knowledge of Google Analytics, Google Search Console, Looker, and related platforms. Knowledge of app tracking platforms Google Play Console and App Store Connect. Experience with tracking platforms such as AppsFlyer, Adjust, or similar. Demonstrated ability to manage multiple tasks and priorities effectively. Ability to work both collaboratively and independently. Motivated person, with strategic and creative vision in digital advertising solutions. English proficiency level B2 - C1. Preferred: experience in the gaming industry. Preferred: interest or experience in sports. Aviso de Privacidad para Candidatos En cumplimiento de lo establecido en la Ley Federal de Protección de Datos Personales en Posesión de los Particulares (LFPDPPP) y su respectivo Reglamento, Rush Street Interactive México, S. de R.L. de C.V. con domicilio en Blvd. Manuel Ávila Camacho 24, Piso 21, Lomas de Chapultepec, Miguel Hidalgo, 11000 CDMX, México (en adelante, “RSI”); es el Responsable de los datos personales q...