Digital Campaign Specialist

About TEGNA TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.  TEGNA is seeking an Entry-Level Digital Ad Operations Specialist to support local broadcast stations with their digital advertising operations. This role offers an excellent opportunity for individuals looking to launch their career in digital ad operations within a collaborative and fast-paced environment. Location: Hybrid role – work from home with Tuesdays and Thursdays in the downtown Dallas office. About the Role: As a Digital Ad Operations Specialist, you will work exclusively with TEGNA properties across various ad-serving platforms and order management systems. You’ll help manage CTV (Connected TV) and digital ad campaigns from setup to delivery, ensuring they run smoothly and meet performance goals. This position involves troubleshooting, campaign optimization, and quality assurance, making it ideal for individuals with strong technical skills and attention to detail. This role includes being part of an on-call rotation after proper training. Key Responsibilities Master the digital workflow between business units and Ad Operations. Develop expertise in ad servers and order management systems, with an emphasis on CTV campaign execution. Set up, schedule, and manage digital ad campaigns accurately, including CTV-specific formats and delivery methods. Ensure proper deployment of creative assets by understanding ad specifications, templates, and ad-tag technologies (VAST/VPAID tags and dynamic ad insertion). Provide timely support to broadcast stations and internal stakeholders, particularly for CTV ad delivery issues. Troubleshoot ad performance concerns and conduct quality assurance (QA) reviews to ensure campaign accuracy and effectiveness. Send daily reports, communicate technical information clearly, and manage service-level agreement (SLA) expectations. Monitor shared inboxes consistently and respond to requests in a timely manner. Track campaign performance and implement optimization strategies, including fill rate management, frequency capping, and ad podding. Ensure campaigns meet rate card requirements and maintain revenue margin standards. Collaborate effectively with vendors and stations while delivering excellent customer service and maintaining a customer-focused approach. Qualifications Bachelor's degree from an accredited university/college or a related technical discipline required. 1-2 years of experience with ad serving platforms or ad trafficking. 3-5 years of practical experience in digital technology or advertising may be accepted in lieu of a degree. Hands-on experience with CTV ad trafficking, Server-Side Ad Insertion (SSAI), ...