Digital Marketing Analyst
At Jellyfish, we believe in the power of diverse perspectives and inclusive collaboration. We welcome individuals who excel in collaborative, varied teams and value the unique contributions that each person brings to the table.
Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all united to empower our clients along their digital journey. Our commitment to embracing diverse perspectives fuels our innovation and strategies that challenge the status quo, reinvent media activation, and craft influential stories for our global clients and their customers. Join us in shaping a future where business growth and personal fulfilment go hand in hand.
Job Description
Reporting to our Analytics Director, you will create impact within our Analytics Team, in a newly consolidated Brand Data unit. We take pride in our work with large international clients, strong presence in South Africa, and industry-leading analytics projects.
You'll contribute to the delivery of advanced digital measurement solutions, ensuring that our clients' needs are translated into precise, scalable tagging and data strategies. You will work at the forefront of analytics innovation, collaborating across teams to improve data quality and insight generation.
At Jellyfish, we are committed to promoting professional growth. Your career path could lead to senior specialist roles in digital analytics, measurement strategy, or data consulting leadership, with opportunities to expand your technical expertise and client influence.
Your primary responsibilities will include
- Translate clients' needs and their business requirements into measurement frameworks, dashboards, and actionable insights.
- Manage and maintain GA4 implementations, including event tracking, conversion set-up, reporting, analysis, and ongoing data quality assurance.
- Design, implement and troubleshoot tracking solutions using Google Tag Manager (G...