Sony Music Global Job Board

Digital Marketing Creative Manager

Asia, MalaysiaFull timeManagerPosted 21 days ago
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The Digital Marketing Creative Manager is responsible for leading the creative direction and execution of digital campaigns for artists and releases. This role blends creative storytelling, content strategy, and digital marketing execution to grow audience engagement, streaming performance, and brand presence across platforms.    What you'll do Creative Strategy & Campaign Development  Develop and lead creative concepts for artist campaigns, including single/album launches   Translate artist DNA into compelling digital narratives   Collaborate with A&R, brand, and marketing teams to align campaign vision  Content Creation & Direction  Oversee creation of digital assets: short-form videos, visuals, motion graphics, and social content   Direct photoshoots, video shoots, and creative production   Ensure all content aligns with artist branding and label standards  Digital Platform Management  Plan and execute campaigns across platforms such as Instagram, TikTok, YouTube, and Spotify   Optimize content formats and posting strategies per platform   Monitor trends and adapt strategies to maximize reach and engagement  Artist Branding & Storytelling  Shape and maintain consistent artist branding across all digital touchpoints   Build long-term audience connection through storytelling and content series   Guide artists on personal content and social media presence  Work closely with A&R, Commercial, Marketing teams, and artists to align platform strategies with artist development and release campaigns.  Performance & Optimization  Analyze campaign performance using digital analytics tools   Track KPIs such as engagement rate, follower growth, and streaming uplift   Optimize campaigns based on data insights and audience behavior  Team & Stakeholder Collaboration  Manage internal creative teams and external agencies   Work closely with media buying, PR, and partnerships teams   Coordinate timelines and deliverables across multiple projects    Who you are 5–8 years in digital marketing, creative, or content roles (Agencies, music/entertainment preferred)   Proven experience managing creative campaigns and teams (non-conventional Marketing)  Strong creative vision and storytelling ability   Deep understanding of social media trends and algorithms   Analytical mindset with ability to interpret campaign data   Passion for music and pop culture   Highly collaborative and adaptable   Strong project management and communication skills   What we give you You join an inclusive, collaborative and global community where you have the opportunity to fuel the cre...