Digital Marketing Manager

  Attention: Kapitus is aware that individuals posing as recruiters may be communicating with job seekers about supposed positions with Kapitus. Kapitus has received reports that the content and method of communication can vary, but messages may contain requests for payment (e.g., fees for equipment or training) and/or for sensitive financial information. Kapitus will never ask a candidate for employment for payment or financial information during the initial application or interview process. All open positions are posted in location specific employment portals available at www.kapitus.com/careers   All legitimate Kapitus job postings on employment sites will direct candidates to complete an application through these portals before completion of the hiring process. Candidates with additional questions or concerns regarding any recruiting communications or Kapitus’ recruiting process in general should email recruiting@kapitus.com   We are looking for an experienced search engine marketer to join our Marketing team. You must be passionate about digital acquisition marketing, and experienced in building highly successful acquisition campaigns via search marketing and search engine optimization. A results-driven marketer you should be highly analytical and adept at making data driven decisions in a fast-paced environment. As an experienced hands-on SEM/SEO practitioner, you must have deep and current knowledge about best practices, processes and tools to maximize customer acquisitions through the intersection of search, social, display, video, and content marketing across multiple platforms. You must have a track record of managing multimillion-dollar annual digital marketing budgets. The ideal candidate will have a track record of achieving step change growth in user acquisitions through digital marketing. This role will have very high visibility and responsibility in the organization. What you will do: Manage PPC campaigns across all search engines, and Retargeting and Video campaigns across all ad networks Build online acquisition paths in collaboration with design and front end development team Create, manage, and optimize SEM campaigns to maximize return on ad spend (ROAS) Continually identify ad run experiments to improve spend performance Stay abreast of latest search marketing changes and best practices Directly manage SEM keywords, segments, ads, landing pages Collaborate with content team and lead SEO strategy and execution for all digital properties Manage external agencies as needed Track and report all relevant SEM and SEO metrics to management and cross functional teams Optimize and manage bids and run multi-variate testing for acquisition paths Report and forecast spend and acquisition activity Monitor tracking, tags, and conversion goals, flagging implementation issues Work with sales, IT and marketing team members to execute search marketing initiatives Stay abreast of competitive chang...