Digital Marketing Specialist

Camden Property Trust is an independent real estate investment trust. The firm invests in the real estate markets of the United States. It is engaged in the ownership, development, acquisition, management, and disposition of multifamily residential apartment communities. The firm's properties principally consist of mid-rise buildings and two-and three-story buildings with various amenities, such as swimming pools and a clubhouse, whirlpool spas, tennis courts, and controlled-access gates. Camden Property Trust was founded on May 25, 1993, and is headquartered in Houston, Texas. POSITION OVERVIEW:The Digital Marketing Specialist takes the lead of marketing functions and SEO strategies as assigned by the Director of Marketing including advertising, marketing channels, media recommendations, product plans and strategies, web sales and analytics. Achieve efficient and economic objectives that accomplish corporate profit, growth, and investment return.Additional responsibilities will also extend to the support of other digital marketing activity and tools, including email marketing, marketing automation, digital portal updates, tablet and mobile sales enablement tools and social media as needed.KEY RESPONSIBILITIES:Lead the paid and natural SEO program to optimize reach and best practice search techniquesSupport and maintain internal portal tools to ensure teams can access best practice tools, templates and tutorials to better execute digital campaignsSupport the measurable conversion model by working to integrate other data sources, including CRM and sales data to build insight into customer behavior and needsImplementation and day-to-day management of ongoing metrics and analysis programsSupport marketers around the world in the day-to-day use of webinar, social media, email, sales enablement and other tools to meet measurable objectivesSupport the design, development and deployment of high quality and engaging experiences on the websitesSUCCESSFUL ESSENTIAL SKILLS:Excellent technical report writing and presentation skills – including the ability to appropriately present technical information to all levels of the organization.Consistent time management skills concentrating effort on priorities and overall planning, awareness, and response to what is due now a short and long-term.Strong computing skills: i.e. CRM, PowerPoint, Excel, Technical researching, Web Analytics to analyze market trends and customer engagementSUCCESSFUL ESSENTIAL BEHAVIOR:Action-oriented and independent; capable of managing projects.A heightened sense of urgency and works at a quick pace (high energy).Dynamic, as new processes, materials and equipment are constantly being developed.Process oriented: understands how to separate and combine tasking into the efficient workflow and can see opportunities.Inherent curiosity about markets, products, organizations, and people.Uses creativity to make connections among unrelated notions and is seen as having an original thought.Atten...