Digital Merchandiser – Chewy
Job Description:Digital Merchandiser – Chewy Franklin, TNOn-site At Mars Petcare, a Digital Merchandiser plays a critical role in helping to maximize the digital exposure and performance of our portfolio by ensuring flawless execution of “perfect page” principles – best-in-class content, site navigation and architecture, product information, and ratings & reviews.Also in scope is helping to define the future of our digital merchandising principles through test & learns, as well as measuring and reporting of our digital merchandising strategy (content improvement over time, ratings & reviews compliance, organic search strategy, test & learn implementation, etc.) to our customer teams and broader organization.What are we looking for?Bachelor’s degree required2+ years experience in managing brand portfolios of products onlineHave strong functional/technical understanding of eCommerce fundamentalsUnderstand core business metrics and how these can be influenced through digital content and shelf principlesPrior and demonstrable experience at a large CPG organization, retailer or agency with exposure to teamwork, systems, data, insights and learningsAbility to benchmark market best practices in search, placement, content & merchandisingStrong communication skills to educate & report across all key metricsStrong negotiator where the outcome is felt as positive from both sidesBalanced analytical/conceptual skills to understand and then optimize page performanceProven project management skills, attention to detail and exceptional organizational skillsComfortable in a fast-paced, dynamic and ambiguous environmentKnowledge of Salsify is nice to haveWhat would be your key responsibilities?Primary responsibility is perfect digital page: working with our internal content team to secure best-in-class digital assets, syndicating those digital assets to our customers, and driving content improvement over time to drive conversion with our brands.Ensure all new products, transitioning items, and discontinued products are live and updated on retailers’ websites at the respective launch/discontinuation dates.Drive efficiency in content syndication and ratings & reviews, identifying opportunities to make our content process more simplified to improve our speed to market.Monitor and analyze our portfolio and competitors’ search & merchandising strategy around key criteria: content quality, integrity, availability, placement & search, pricing. Monitor and anticipate new digital merchandising trends and winning tactics, partnering with the customer team, OneInsights team, and the retailer to bring them to life.Serve as a key contributor in our ‘always-on optimization’ content process, leveraging both internal and competitive insights to continually improve how our brands come to life through our retailer’s websites.Define and coordinate the execution of our Digital Merchandising strategy on retailer websites and coordinate search pri...