Director, B2B Data Strategy & Revenue Analytics
The Role
At Wpromote, we need someone who can own marketing measurement all the way from click to pipeline to revenue.
This role sits at the intersection of tracking, marketing operations, CRM, and analytics. You’ll make sure campaign data is captured correctly at the source, passed cleanly through our marketing and sales systems, and tied back to pipeline and revenue in a way the business can trust. That means knowing how front-end tracking works, how GTM and site instrumentation should be set up, how marketing automation and CRM systems ingest and sync data, and how to QA the full handoff from campaign to seller to opportunity to closed revenue.
This is not a reporting-only role. We need someone who can diagnose where measurement breaks, fix the root cause, and build the operating discipline to keep it working.
Success in this role looks like:
Marketing activity is reliably tied to pipeline and revenue
Campaign data is structured correctly from the start and remains consistent across systems
Sellers receive the right lead and campaign context
Marketing automation and CRM syncs are clean, documented, and auditable
Attribution disputes are resolved with evidence, not guesswork
Leadership trusts the numbers because the measurement foundation is strong
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
We offer:
-Remote-first culture
-Unlimited PTO
-Extended Holiday break (Winter)
-Flexible schedules
-Work from anywhere options*
-100% paid parental leave
-401(k) matching
-Medical, Dental...