Director, Brands PR & Partnerships

The Role  The Director, Brands PR & Communications is responsible for leading the development and implementation of integrated strategic communications & programming that grows the awareness and love for Green Thumb brands (cannabis-derived, hemp-derived, and retail). This role works to establish Green Thumb brands as a part of the culture of THC consumers, and leads the strategy, planning and execution of all our brands’ communications across the PR/media landscape. The Director, Brands PR & Partnerships will collaborate with the VP Marketing, CEO, Chief Commercial Officer, VP Communications, and Brand Leads to create and execute a robust approach to communications while strengthening the brands’ reputation.     This is a remote/hybrid role. Candidates must be located in Chicago, IL or New York, NY. Responsibilities  STRATEGY, PLANNING & LEADERSHIP  Serve as a strategic communications partner to the Vice President of Marketing and brand leads, ensuring alignment between Green Thumb’s corporate narrative and the storytelling of its House of Brands – to strengthen awareness, trust, love, and differentiation across consumer and potential partner audiences.  Lead the development of earned media and PR strategies across Green Thumb brands in concert with agency partners and brand leads    Handle sensitive or proprietary company information; Proactively plan against and advise leadership during challenges and crises.  PARTNERSHIPS   Own brand partnerships strategy, acquisition, and execution across the full portfolio of GTI brands in concert with brand leads    Develop pitch materials and strategies to help secure brand partners in a complicated and changing regulatory environment and overcome partner category concerns    MEDIA & PUBLIC RELATIONS  Support brand leads ensuring all communication plans are executed on strategy, on time, and on budget  Oversee and guide the day-to-day proactive pitching and fulfillment of local and national media requests, speaking engagements, appearances, and major news pieces around brand strategies or activities, providing counsel, training, responses, and talking points when appropriate.  Draft, edit and continuously improve communications strategy and messaging materials, including press releases, briefing documents, FAQs and fact sheets for external audiences (media releases, speeches, bylines, etc.).  Support corporate communications team including quarterly earnings, updates to investor presentations and the a...