Director, CCTM Meals Strategy

Job Description Summary: The role is based in Seoul and will work in close collaboration with the Japan market, which represents a significant portion of the overall Meals business. As such, a strong interest in and understanding of both Korea and Japanese market landscape, consumer behavior, and commercial environment are critical for success.The position is responsible for leading and driving the accelerated growth of The Coca-Cola trademark across Japan and Korea by delivering a prioritized Meals growth strategy that supports mid- to long-term business growth, W+ recruitment, and brand equity.This includes conducting market landscape assessments, setting ambitious targets, developing robust strategies, and executing comprehensive plans in close collaboration with the CCTM team and key stakeholders across both markets.Deliver revenue, profit and market share growth by establishing strong Brand Equity on Meals and increasing overall Share in Meals, with special focus on AH Meals. Contribute in building a winning and high performance JSK Team with an enterprise mindset and system leadership  What You’ll Do for Us Lead the development of Long Range Business Plan of JSK Meals by delivering a clear AH and AFH Meals Strategy, business objectives, financial and recruitment targets. Support the Meals Market Execution Leads on Annual Business Plan  Give guidance on market’s meals investment strategy by sharing best practice business models, channel prioritizations (i.e. E&D vs QSR vs CVS) and providing course correction recommendations  Lead JSK Monthly Business Review focusing on Meals to identify current issues and emerging opportunities by connecting multiple data sources to find business and consumer insights that can impact the business strategy and execution both in the long and midterm. Unlike QPR or Weekly Business Tracking, this analysis will be focused on how the brand is doing wholistically towards achieving its mid to long-term objective. Be the primary brand support to Creative Team on Meals marketing communication and content development including the Local Food Pairing Communication Strategy and Content (i.e. CoChiLu, My Meal Partner) Lead ideation on initiatives to drive recruitment and transactions that delivers on the Meals Strategy going beyond product and focusing more on packaging or new ways of engagement (i.e. Multiserve Always On Pack Program) With enterprise mindset, connect closely with the Global Meals community network to represent JSK on alignment including business planning routines, learning and sharing best practices, adaptating the overall g...