Director, Certifications Management, Global Investment
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com.10193 - Director, Certifications Management, Global Investment Department: Global Media Management & Delivery Investment Team Role Purpose: The Global Media Platform Certification & Operations Specialist plays a critical role in optimizing WPP's relationships with key media delivery platforms. This position is responsible for the end-to-end management, tracking, and reporting of WPP's global certification goals with media delivery partners such as Meta, TikTok, and Google. By diligently monitoring license counts against negotiated commercial targets, this role ensures the assures investment goal adherence maintains a competitive edge. Key Responsibilities: Goal Management & Tracking: Oversee and manage the global certification goals set with major media delivery platforms. License Count Monitoring: Proactively track and monitor license counts across WPP's global markets against pre-defined commercial agreements and targets with vendor partners. Market Engagement: Act as a key point of contact for local market teams, facilitating communication and gathering accurate license count data to ensure timely and precise tracking. Dashboard Development & Automation: Design, develop, and maintain automated dashboards and reporting tools (e.g., using Tableau, Power BI, Google Data Studio) to streamline the tracking process, visualize progress, and provide real-time insights into certification status and commercial goal attainment. Performance Analysis: Analyze data to identify trends, highlight areas of underperformance or opportunity, and provide actionable recommendations to leadership and market teams. Reporting & Communication: Prepare regular, comprehensive reports and presentations on certification progress, commercial goal achievement, and the financial impact of these efforts for various stakeholders, including the Global Media Management & Delivery Investment Team. Stakeholder Collaboration: Work in close partnership with the Global Practices Team to ensure alignment with best practices and the Global Learning & Development Team to support relevant training and knowledge sharing. Process Improvement: Identify and implement opportunities for process optimization and standardization in global certification management and data collection. Skills & Experience: Required: Experience...