Director, Demand Generation

ABOUT THE ROLE

Second Front Systems (2F) is seeking a Director, Demand Generation to own and scale our integrated demand engine, driving measurable pipeline growth across acquisition, retention, expansion, and strategic market engagement.

This role is accountable for building and leading a high-performing demand system that connects digital demand, lifecycle engagement, events, partnerships, sales programs, and agency execution into one cohesive pipeline motion.

As Director, Demand Generation, you will sit at the center of Growth, Sales, Partnerships, RevOps, and Product Marketing, translating strategy into execution and revenue impact. You will treat pipeline as a system to continuously optimize, balancing experimentation, operational discipline, and cross-functional alignment to improve performance across the funnel.

This is a strategic yet hands-on leadership role for someone who thrives in ambiguity, moves decisively, and knows how to build, scale, and improve demand programs without relying solely on agencies or narrow-channel expertise.

If you’re excited to drive growth for mission-critical technology that supports national security, we want to hear from you.

Note: This role requires U.S. citizenship due to government contract requirements. Additionally, candidates must reside in one of our approved hiring hubs:

- DC/Maryland/Virginia

- Raleigh/Durham/Chapel Hill, NC

- Denver/Colorado Springs, CO

- Dallas/Fort Worth, TX

Reports to: VP of Marketing

Compensation: $150,0000 - $180,000

WHAT YOU’LL DO

- Own quarterly and annual sales-qualified pipeline targets with clear accountability for revenue contribution, efficiency, and ROI.

- Build and execute an integrated demand generation strategy spanning digital, lifecycle, events, partnerships, ABM, and sales-led programs.

- Lead the full-funnel demand engine, ensuring stronger alignment from awareness through pipeline acceleration and expansion.

- Drive paid and digital demand strategy ...