Director, Global B2B Media

Director, Global B2B Media Blackbaud's software and data power the people and organizations changing the world, from local food banks to Fortune 500 CSR programs. As Director, Global B2B Media, you will lead paid media strategy across a complex, multi-product SaaS portfolio, driving both brand growth and pipeline performance. This role requires a rare blend of strategic vision, measurement rigor, and operational excellence. You'll leverage modern media practices, experimentation, and advanced analytics to optimize investment decisions and drive business outcomes.  If you thrive on translating data into action, building high-performing teams, and shaping how a market-leading technology company reaches and influences its audiences, this is an opportunity to make a meaningful impact at scale. What you’ll do:    Own the full funnel paid media approach—activating brand and demand  campaigns across upper and lower funnel channels to support long-term brand equity and near-term growth targets.   Lead a high-performing team of channel experts (search, paid social, programmatic, video/CTV—connected TV, emerging platforms), fostering a culture of curiosity, speed and accountability.   Partner with Demand, Brand and Creative teams to activate unconventional, attention-grabbing ideas through paid media—hyperlocal activations, and immersive moments via targeted channels that maximize reach and impact.  Own media investment strategy, including forecasting, budget modeling, attribution, reporting and analysis, and a test-and-learn roadmap (incrementality, holdouts, MMM, MTA) that optimizes CAC, NRR, and overall business performance. Strengthen brand affinity by identifying high impact paid placements, partnerships, and media environments for brand campaigns so our audiences think effortlessly and positively about Blackbaud.   Scale global media programs across multiple regions, languages, and regulatory environments, partnering with both agency and in-house teams. Report what matters, delivering concise, outcome-oriented media narratives and investment recommendations to senior leadership and marketing stakeholders. Serve as a strategic media partner to Brand, Demand, Product Marketing, Creative, and Analytics teams, translating campaign strategies into channel plans, audience targeting, investment decisions, and shared business outcomes. What you’ll bring:   10+ years leading media strategy for complex, multi-product B2B SaaS, software, or technology organizations. Experience owning both brand paid media and demand-generation paid media programs across multiple products, buyer personas, and customer lifecycle stages. A prov...