Director, Global Performance Marketing

We believe in a world where growth thrives across borders and cultures. Our mission is to guide companies on their journey by providing services and technology that enables global talent management and delivers a human experience.   As an Employer-of-Record (EOR) provider, we offer the HR and compliance infrastructure essential for companies to expand internationally. We take care of the complex, behind-the-scenes work, allowing companies to focus on the strategies that drive their success. We are For People, By People.    The future of work is borderless, and so are we. Our people are located around the globe — in the U.S., the UK, India, Colombia, China, and beyond. Diversity and belonging are not just values, they are who we are.    We are also committed to making a positive impact. Through our Environment, Social, and Governance (ESG) impact initiative, we are addressing our environmental footprint and promoting social responsibility. Our impact program is central to our vision and culture, focusing on employee wellness, diversity, charitable work, and ethical corporate governance.   If you are interested in working in a people-centric, global organization, apply below.   The Director, Global Performance Marketing, is responsible for the vision, strategy, and global execution of Atlas HXM’s demand generation engine. This role, reporting to the VP of Global Growth Marketing, operates at the intersection of data-driven performance, business strategy, and people leadership—accountable for building and scaling a high-performing team, owning significant media investment, and directly influencing pipeline and revenue outcomes at a global level. The Director will set the multi-year performance marketing roadmap, define channel investment theses, and serve as a key voice in shaping the broader demand generation and GTM strategy. Partnering closely with Brand Marketing, Sales, Revenue Operations, Product Marketing, and senior marketing leadership, this leader ensures paid media programs are tightly integrated with pipeline goals, ICP targeting, and the full buyer journey. The ideal candidate has scaled paid media programs in high-growth B2B SaaS environments, led and developed teams of performance marketers, and has a proven track record of translating investment into measurable, auditable revenue impact.   Key Responsibilities Strategy & Vision Define and own the global performance marketing strategy (across APAC, EMEA, Americas) across all paid channels (paid search, paid social, programmatic, display, retargeting, affiliate), aligned to pipeline, ARR, and CAC targets. Develop multi-year channel investment theses and roadmaps, translating business objectives into a scalable, testable media architecture. Serve as the executive-level performance marketing authority for quarterly planning, annual budgeting, and executive QBRs. Lead scenario planning and portfolio-level budget optimization, ensuring spend i...