Director, Growth Marketing Analytics

Job Description:Building trusted markets — powered by our people  At Cboe Global Markets, we inspire our people to solve complex challenges together because what we do matters. We provide the financial infrastructure that powers the global economy. As a leading provider of market infrastructure and tradable products, Cboe delivers cutting-edge trading, clearing and investment solutions to market participants around the world.    We’re building meaningful ways to support professional and personal development while strengthening the trust we’ve earned as a global market leader. Our teams are empowered to share ideas, actively pursue them and bring on a challenge. As champions of internal mobility and access to opportunity, we encourage our people to “go for it” and equip our managers with the training to coach their teams to the next level. We strive to provide employees a safe space to network, share ideas and create opportunities.  PLEASE NOTE: To support strong partnership and team connection, this role follows a four day in office work model in either our Chicago or NYC office. Role OverviewThe Director, Growth Marketing Analytics leads measurement strategy, attribution, and performance insights across Cboe's digital marketing ecosystem. This role owns the analytical framework that connects paid, owned, and earned media investment to business outcomes, translating data into decisions for senior stakeholders including EVP and C-suite audiences. The Director partners closely with content strategy, paid media, web/CMS, and agency teams to ensure marketing investment is measured rigorously and optimized continuously.  Additionally, this role will own and create all dashboards used in business and executive reporting.Your responsibilities will beOwn end-to-end measurement strategy across paid, organic, web, and email channels, including attribution modeling and multi-touch performance analysis Build and maintain executive-ready reporting frameworks that translate channel-level metrics into revenue and risk narratives for EVP/C-suite audiences Partner with paid media and agency partners to define KPIs, budget scenarios, and ROI models for major initiatives (e.g., product launches, brand campaigns) Establish governance and standards for tracking, tagging, and data quality across marketing platforms (web analytics, Sprout Social, CMS) Identify measurement gaps (e.g., message-match, cross-channel attribution, third-party platform limitations) and drive solutions in partnership with data/IT stakeholders Serve as the marketing function's analytical thought partner to content, paid, and web teams — not just a reporting resource Represent marketing analytics in cross-functional forums, distinguishing marketing's embedded analytical needs from enterprise data infrastructure ownership  The ideal candidate has 10+ years in marketing analytics, performance marketing, or digital measur...