Director, Lifecycle Marketing

Paperless Post is seeking an analytical, data-driven Director, Lifecycle Marketing to join our small, results-oriented Growth Marketing team. This role blends technical and creative thinking to build an outstanding customer experience through lifecycle marketing strategies and channels. In this role, you will manage, optimize, and scale our email program, develop promotional strategies, and support additional owned channels such as personalized onsite messaging, with an eye toward referrals and loyalty programs as we continue to grow. The ideal candidate is a hands-on and proactive collaborator and creative problem-solver who values efficiency and continuous optimization. You will rely on data and testing to find new ways to drive increased user value, and you'll bring a growth mindset toward adopting AI tools to accelerate and elevate the email channel. The role will report to the VP, Growth Marketing, and has one junior (to be hired) direct report.  What you'll do here: Serve as the owner and in-house expert for our email program. You'll set strategy, architecture, and execution, partnering with one junior direct report and minimal external agency support to orchestrate cross-functional teams to deliver results. Establish the company’s CRM strategy and lifecycle objectives in line with broader business goals, leading execution of high-impact initiatives that drive acquisition, retention, engagement, and loyalty, in partnership with Product, Content, Merchandising, and Brand Creative. Autonomously set email marketing strategies and testing roadmaps across audience segments and lifecycle stages, ensuring alignment with overarching business objectives. Audit, rebuild, and significantly expand our triggered email program, exercising independent judgment on which behavioral, transactional, and lifecycle flows to retire, restructure, or build from scratch, in order to grow it into a substantial contributor to the overall marketing mix. Initiate and lead cross-functional collaboration with Data, Product, and Product Marketing on onsite segmentation (e.g., homepage segmentation) and build a connected system of personalized on- and offsite experiences to drive retention, upsell, and cross-sell. Identify, pilot, and scale AI-powered capabilities across the email channel, including predictive segmentation, send-time optimization, and dynamic content personalization, establishing Paperless Post's initial framework for AI-driven lifecycle marketing. Define and own the methodology for applying AI tools (e.g., Claude, Google Gemini) to accelerate campaign production workflows, including copy generation, subject line testing, and creative iteration, while maintaining brand voice and quality standards. Partner with Product and Engineering to evaluate and integrate AI/ML capabilities within Sailthru and adjacent martech, building toward a personalization-at-scale infrastructure across the customer lifecycle. Utilizing your small team and AI, analyze perf...